RoK fandom business expands into Việt Nam

BeMyFriends announced on August 26 that it had signed a strategic partnership agreement with MMusic and launched mfan, an integrated fandom platform for the Vietnamese market. The two sides unveiled the mfan platform and formalised their partnership at an event marking the fifth founding anniversary of MMusic.

Digital space becomes new front desk for tourism promotion

Rather than focusing only on individual destinations, vietnam.travel has increasingly organised its content around travel interests and experiences, including culture, nature, beaches and islands, adventure, cuisine, wellness, luxury travel and city breaks.

Phú Thượng sticky rice embraces digital transformation

Phú Thượng xôi (sticky rice), a traditional speciality that has been preserved through generations in Hà Nội, is embracing digital platforms to expand its market while maintaining its distinctive flavour and production techniques.

Lâm Đồng steps up global tourism push

The central province of Lâm Đồng is stepping up efforts to promote its tourism brand and attract more international visitors through stronger links with overseas travel businesses.

Naturalised, or parachuted?

Meanwhile Việt Nam is modernising, and becoming more international every year. The Nationality Law was rewritten last July and waived both the residency requirement and the language test for people of exceptional talent in sport, among other fields.

Paintings of Đà Nẵng go on display

The museum said a group of 20 painters in Đà Nẵng and neighbouring provinces and cities had joined a workshop to create 121 sketches in July, with the 69 best paintings selected for exhibition.

A journey through Việt Nam’s heritage in Gia Lai

The event is designed not only as a showcase of cultural and tourism assets but also as a platform for localities to connect, exchange experiences and promote their products, helping strengthen intra-regional and inter-regional tourism cooperation.

Tourists shift travel preferences for National Day holiday

With the five-day National Day holiday approaching, tourists are increasingly opting for short, flexible trips rich in cultural, natural and local-life experiences, prompting destinations and businesses to refresh tourism products, expand transport capacity and tighten safety measures.

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