By 2045, tourism is expected to contribute as much as 14-15 per cent of GDP, with the country targeting being placed among the world's 30 most competitive tourism economies and 70 million international visitors.
The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.
13-year-old Hoàng Ngọc Hân won the gold prize in the youth category with “The Lạc Bird of Homeland”, a painting inspired by the Lạc bird, a symbol of freedom, independence and enduring vitality associated with Đông Sơn bronze drums.
From pottery-making in Bát Tràng to night tours at the Thăng Long Imperial Citadel, Hà Nội is developing immersive experiences beyond seasonal events.
The ancient town has launched a map of art and creative space in connecting local artists, craftspeople, destinations and cultural relic sites on the digital platforms – QR Code, GPS and AI – in ongoing creative crafts and heritage communities.
HCM City’s publishing sector is looking to unlock new growth by embracing digital publishing, modernising distribution and expanding its links with the wider cultural industries ecosystem.
Oktoberfest Vietnam 2026 will return to Windsor Plaza Hotel from September 23 to 26, with organisers introducing several new features to refresh the experience while retaining the festival's traditional Bavarian identity.
Vĩnh Long Province is rolling out a diverse range of tourism products and strengthening safety measures to welcome domestic and international visitors during the five-day National Day holiday from August 29 to September 2.
A photo exhibition entitled Rạng Rỡ Non Sông Việt Nam (Radiant Việt Nam) highlights Việt Nam’s glorious and historic journey and outstanding achievements during the era of renewal and integration in Hà Nội to mark the national holidays.
A Việt Nam-branded immersive complex is believed a top priority to contribute to the national circus, culture and tourism.
The municipal People’s Committee is collecting feedback on a draft resolution establishing support mechanisms for tourism services, products and activities in the city.
Groups devoted to Vietnamese culture can be seen as voluntary “cultural cells” in society; their strengths lie in passion, in-depth knowledge and the ability to connect people with shared interests.
According to Chairman of the Đại Đồng Commune People's Committee Tôn Ngọc Chuẩn, the recognition of Nôm Pagoda as a tourist attraction was both a source of pride and a responsibility to preserve and promote its heritage values.
Entitled 'Memories of Unforgettable Years', the exhibition brings together paintings, graphic works and sculptures executed in a range of media, including oil, lacquer, silk, gouache and pencil.
Lào Cai has launched Lào Cai Tour, a smart tourism platform aimed at promoting the application of science, technology and digital transformation in the province’s tourism sector.
Eugene Onegin will be staged in HCM City from October 21 to 24 at Hòa Bình Theatre and in Hà Nội from October 28 to 31 at the Cultural Friendship Palace.
The village also launches two all-inclusive experience tour packages themed 'Dấu Chân Bản Làng' (Village Footprints) and 'Về Với Đại Ngàn Tây Nguyên' (Return to the Great Highlands) designed for school and university students'.
Phú Quốc has added another milestone to its global track record, securing a spot on the "10 Trending Island Destinations Travelers Are Searching for in 2026" by Condé Nast Traveller Middle East.
