Dr Nguyễn Thu Hạnh, director of the Centre for Research and Development of Việt Nam Cultural Industry, said Việt Nam has traditionally focused on preserving heritage rather than creating new value from it. The key obstacle, she noted, is the weak connection between heritage and science, technology, education, design, communications and the marketplace, limiting its economic, educational and social impact despite the country's abundant cultural resources.
The official opening ceremony of Khánh Hòa Sea Festival 2026 at the provincial 2/4 Square on July 17 night offered thousands of visitors and high-level official delegates art performances from hundreds of Vietnamese and international artists.
The accolades underscore the skill and creativity of Vietnamese circus artists while helping raise the international profile of the country's circus arts.
Accessible at https://discover.moscow/vi, the platform provides a one-stop source of travel information, featuring practical guidance, seasonal itineraries and planning tips for visitors. It showcases the city's key attractions, cultural routes, parks, events, restaurants, shopping destinations and family-friendly activities, enabling travellers to organise their trips before arriving in Moscow.
Rather than choosing a destination first, many travellers now plan their trips around concerts and music festivals, turning music tourism from a niche trend into a powerful driver of travel demand across Southeast Asia.
Việt Nam currently has more than 600 agricultural and rural tourism models, generating over US$25 trillion (US$956 million) in annual revenue. The sector has become an important source of income for many rural communities seeking to diversify their livelihoods.
Artists and cultural experts shared the view that the top leader's guidance at the second meeting of the Central Steering Committee for the Development of Vietnamese Culture not only reviewed the initial implementation of the Politburo's Resolution No. 80-NQ/TW but also identified four major gaps requiring urgent action and three strategic shifts to unlock the full potential of culture.
The 2026 Yoshine Music Festival has attracted nearly 300 contestants from South Korea, China, India and other countries, along with more than 2,000 domestic participants.
A screening of the special Vietnamese feature film Mưa Đỏ (Red Rain) was held in Vientiane on July 16 to mark the 49th anniversary of the signing of the Việt Nam-Laos Treaty of Amity and Cooperation (July 18, 1977-2026), reaffirming the two countries' strategic cohesion through cultural exchange.
Hemispheres Steak & Seafood Grill, located within Sheraton Hanoi Hotel overlooking West Lake, continues to be featured in the Michelin Guide Selected 2026, marking the restaurant’s fourth consecutive year of recognition, as one of Hà Nội's leading fine-dining destinations.
For the first time, Huế City will host an international music and heritage festival called Huế Wonderverse Fest from August 30 to September 1.
One of the key concerns raised by UNESCO during the nomination process was how Việt Nam would coordinate management and conservation across provinces.
French violinist Christophe Poiget will perform with top-tier Vietnamese and international artists in a concert highlighting three violin masterpieces at the Saigon Opera House in HCM City on July 18.
An increasing number of world-renowned orchestras, theatres and artists are choosing Hà Nội as a stop on their international tours, reflecting the capital’s growing position on the global arts map and its rising appeal as a cultural destination in Southeast Asia.
NHAAN Resort & Spa Hội An, the first Tapestry Collection by Hilton in Việt Nam, has officially opened reservations ahead of its grand opening on August 1, marking a significant milestone for the country's hospitality sector.
Following the completion of their high school exams, Nguyễn Minh Khôi and his two friends from HCM City decided to embark on a road trip adventure across Việt Nam.
The initiative brought together eight leading Vietnamese chefs and culinary experts, who introduced pho and other traditional dishes at eight destinations – Prague, Warsaw, Trnava, Bratislava, Vienna, Budapest, Bochum and Berlin. Each stop celebrated a different facet of Việt Nam's culinary heritage while fostering professional exchanges and discussions on the future of Vietnamese cuisine.
The exhibits are selected from a rich collection of over 72,000 archival records and personal keepsakes of B-bound cadres – officials and personnel sent from northern Việt Nam to work and serve in the south during the American War in Việt Nam – preserved at the National Archives Centre III and donated by veterans and their families.
