HCM City needs to shift from counting tourist arrivals to measuring the economic value each visitor creates and how much of that value remains in the local economy, according to Tạ Duy Linh, director of the Institute for Economic and Tourism Development.
For more than a century, the rhythmic weaving of bamboo strips has been part of everyday life in Phước Mỹ Village, Cà Mau Province. Passed down through generations, the craft has sustained local families and shaped the village's cultural identity.
Located in downtown Hà Nội, the Vietnam National Museum of History has not only preserved tangible evidence of the nation’s history but also serves as a unique space for safeguarding and promoting Việt Nam’s cultural heritage across generations.
Preserving tradition entails not merely safeguarding ancestral production techniques, but must also be closely coupled with brand building, market expansion, and the development of experiential tourism.
Việt Nam’s first teqball medal at the 20th Asian Games (ASIAD) has provided a boost to the emerging sport, highlighting the potential of investment from non-State sources in developing athletes from grassroots participation to elite competition.
Sân Bia Chợ Quán was one of those places. There is no doubt that seafood is the top option when you are in Quảng Ninh, a destination renowned for its fresh and varied seafood, thanks to its vast fishing grounds.
From cotton grown on the hillsides, the local women use a painstaking series of traditional handcrafting techniques to create durable indigo-dyed fabrics and distinctive traditional garments.
Ninh Bình is looking beyond the camera lens, seeking to turn its rich heritage and spectacular landscapes into a driving force for cinema, tourism and the wider cultural industries.
Xới Cơm is suitable for family meals and gatherings with friends.
The work is not only creating economic value from agricultural by-products. For the people behind it, it is also a way to promote green living, preserve Vietnamese identity and explore sustainable creativity.
With Chef Nguyễn Như Cường, head chef at Madame Lam Restaurant, who brings a contemporary interpretation to Cơm Tiến Vua, a dish inspired by the refined culinary traditions of Vietnam’s royal cuisine.
A new immersive tour in Hà Nội is offering audiences a chance to step behind the stage curtain, meet tuồng artists and discover the symbolic language, movements and traditions of one of Việt Nam’s traditional theatre forms.
The variety of the menu, the effort to keep things as authentic as possible, and the undeniably Greek instinct of a man who takes pleasure in working the room made it more rewarding than I'd care to admit.
With Chef Kiên Huỳnh
Rooted in centuries of artistic tradition, Vietnamese theatre is embracing new forms of creativity, technology and audience engagement as it seeks a stronger place in contemporary cultural life.