Heritage fuels distinctive destination brands across Việt Nam

Localities across Việt Nam are increasingly placing heritage, natural landscapes and cultural identity at the heart of their tourism strategies, transforming indigenous assets into distinctive destination brands that offer authentic experiences and strengthen their competitive edge.

Innovation 'awakens' value of rare Cúc Phương yellow camellias

Resolution No 57-NQ/TW is opening up new momentum for science, technology and innovation to become a foundation for development, as research outcomes are increasingly translated into practical applications. In Ninh Bình Province, this shift is being reflected in efforts to unlock the value of indigenous resources, notably the rare Cúc Phương yellow camellia.

Purple tea, a distinctive Thái Nguyên specialty

Beyond its pleasant aroma and delicious taste, purple tea is recognised as a medicinal plant, offering numerous health benefits related to protecting the body from stress and helping to keep it hydrated without a caffeine overload.

Unspoilt charm of Mũi Vi Rồng lures visitors to Gia Lai

Nestling in Tân Phụng 2 village of Phù Mỹ Đông commune, Mũi Vì Rồng (Dragon Fin Cape) is emerging as one of Gia Lai province's most captivating coastal attractions, drawing travellers eager to discover its pristine landscapes, dramatic rock formations and local legends.

Literary classic reimagined for modern audiences

The production premiered recently at Hòa Bình Theatre in Hòa Hưng Ward, HCM City, attracting an audience of 2,000 people. It combines various art forms, including circus, singing, dance and visual arts.

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