Green escapes at the foot of Pha Đin Pass

Drawing on natural landscapes, agricultural production and cultural traditions, local people are gradually developing a range of tourism experiences designed to encourage visitors to stay longer and discover more of the area.

Museums enter the digital age

From 3D displays and virtual tours to AI assistants and digital collections, museums across Việt Nam are rethinking how heritage is preserved, presented and experienced, with technology opening new ways for the public to connect with the past.

Lost in Cốc Tình’s green wonderland

Tucked away in the forests of Suối Giàng, Cốc Tình enchants visitors with moss-covered rocks, towering bamboo groves and winding trails that evoke the feeling of stepping into a fairytale.

Cà Mau unveils Việt Nam’s largest tourist hot-air balloon

The Cà Mau Department of Culture, Sports and Tourism held a ceremony on August 31, 2026 at Hùng Vương Square in Bạc Liêu Ward to unveil Việt Nam’s largest tourist hot-air balloon, part of the first Cà Mau Heritage Culture Day and Hot-Air Balloon Festival 2026.

Việt Nam taps community tourism potential for sustainable development

The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.

Ancient town launches creative digital map

The ancient town has launched a map of art and creative space in connecting local artists, craftspeople, destinations and cultural relic sites on the digital platforms – QR Code, GPS and AI – in ongoing creative crafts and heritage communities.

Oktoberfest Vietnam 2026 introduces new experiences

Oktoberfest Vietnam 2026 will return to Windsor Plaza Hotel from September 23 to 26, with organisers introducing several new features to refresh the experience while retaining the festival's traditional Bavarian identity.

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