Vietnamese artists and audiences are blending cultural heritage with global trends to carve out a distinctive V-Pop identity, a new whitepaper reports.
Nguyễn Phan Quế Mai has launched her second novel, Dust Child, in Việt Nam. She wrote the novel in English and then co-translated it into Vietnamese.
Based on Agoda’s comparison of accommodation bookings between January-November last year and the same period in 2024, Sapa climbed 15 places in the rankings of Asia’s top 100 destinations, making it the fastest-growing destination in the region.
The exhibition highlights decisive historical turning points, the Party’s leadership role, and the immense strength of the people, which together laid the foundation for the victories of the Vietnamese revolution.
The Việt Nam–India co-production Love in Việt Nam is expected to serve as a compelling platform to promote the country’s global image, boost tourism and encourage international audiences to discover Việt Nam’s natural landscapes, cultural richness and people.
From 2026 to 2030, Thái Nguyên Province plans to achieve a significant breakthrough in tourism by developing smart and green initiatives and accelerating the use of digital technology to enhance connectivity and support for visitors' information and service needs.
Dó painting, long linked to Việt Nam’s folk art heritage, is experiencing a quiet revival as artists reinterpret the traditional medium through a modern visual language.
The activities aim to celebrate Việt Nam's diverse cultural identities, contribute to upholding traditional values, and foster exchange, solidarity, and mutual support among ethnic groups.
For many foreign diners, the charm of Hà Nội's street food lies in the seamless blend of tradition and modernity, where food is inseparable from the rhythm of daily life.
If Việt Nam wants to improve its standing, it must adopt a long-term, in-depth and flexible promotion strategy, especially as those on tourism brand and product development are set to expire by the end of this year.
The “Homeland Spring – Great Unity Tết Osaka 2026” programme was held on January 4 at Ikuno Park in Osaka, drawing thousands of visitors and offering a lively platform for cultural exchange, community connection and shared celebration.
Tourism in the north-western province of Điện Biên is showing clear signs of revival in the opening days of 2026, reflecting efforts to realise the resolution of the 15th Provincial Party Congress, which identifies tourism as a spearhead economic sector.
In Sydney in particular, this passion is evident in the long queues in front of banh mi shops across the city, especially in areas such as Cabramatta, Marrickville and Ryde.
Tourism development is being steered towards a multi-product, multi-space model that closely links the city centre with riverside, coastal and ecological forest areas, within the broader vision of a post-merger mega-city.
In its future development strategy, Ninh Binh identifies tourism and cultural industries as spearhead economic sectors, aiming to develop them in a green, creative, and sustainable manner.
By 2045, the sector is slated to account for 9 per cent of GDP. Export value is forecast to rise 7 per cent annually through 2030 and 9 per cent thereafter, while the number of cultural enterprises is expected to expand 10 per cent per year on average.
Bánh cống is often dipped in sauce made from lime juice or vinegar, sugar, minced garlic, salt and chilli. It is more enjoyable when eaten with fresh herbs such as fish mint, basil, mustard greens, mango threads and cucumber.
Hà Nội's Vân Đình Commune has several advantages that can be used to develop food tours and community-based tourism, participants heard at a recent conference for local authorities and experts to discuss solutions that would help the locality realise this potential in the near future.