Held in the lingering festive atmosphere of the Lunar New Year, the event was designed as an early-year cultural gift for overseas Vietnamese, recreating a sense of traditional Tết celebrations.
Artistic events are expanding in scale and becoming more professionally organised, while scientific forums continue to attract an increasing number of leading voices from across the country and around the world.
Nguyễn Thị Thu Phương, head of the Việt Nam National Institute of Culture Arts and Tourism Studies (VICAST), spoke about these efforts to position culture and creativity at the core of sustainable development at both local and national levels.
Museums across Hà Nội are embracing digital technologies to transform traditional displays into interactive experiences, opening new opportunities for the growth of Việt Nam’s cultural industries.
Ninh Bình will host Festival Phở 2026 from 20–23 March, honouring the cultural legacy and global acclaim of Việt Nam’s national dish.
The first Ethnic and Religious Festival of Hà Nội will take place at the end of April at the Thăng Long Imperial Citadel and around Hoàn Kiếm Lake.
The Mường culture showcase at Hùng Kings Temple Festival 2026 will include the re-enactment of traditional rituals, folk songs, gong performances, and daily life. This is expected to enrich the festival while offering visitors deeper insight into the spiritual life of communities in Việt Nam's midland regions.
Mastercard has introduced the Asia Gourmet Circle programme as part of The Mastercard Collection in 10 Asia Pacific (APAC) markets, including Việt Nam.
Punart Studio is drawing inspiration from Vietnamese culture, folktales and ethnic communities to create cute toys. They hope their work will go global, and really put Việt Nam on the collectables map worldwide.
Crispy burnt rice and its versions have become favourite dish for many people because of its delicious taste and crunchy texture.
Located just south of Hội An Ancient Town, Thăng An Commune features dozens of kilometres of coastline with unspoiled fishing villages and friendly local communities.
Nestled in the rugged mountains along the Việt–Lào border, the Ma Coong community opens its doors to travellers through a new journey of nature, heritage and tradition.
This marks a notable milestone – for the first time, Việt Nam is participating with an independent art project in its own exhibition space.
From a tiny workshop on Lò Đúc Street in Hà Nội, artist Nguyễn Ngọc Diệu Linh hand-carves leather into distinctive pieces. Blending craft, art and occasional echoes of traditional temple motifs, each work carries its own story.
As the tourism sector is striving to meet the targets set in the Hồ Chí Minh City Tourism Development Plan to 2030, connecting “brand heritage” is emerging as a "key" to creating distinctive tourism products.
The concerts in the French capital were part of a series of events organised for the 28th International Choir Festival Paris 2026, which took place from March 12 to 15.
Hạnh said the reward mechanisms under Resolution 80 should motivate handicraft workers to continue passing on skills and preserving traditional cultural values.
From rice fields to misty dawns, Sắc Quê 10 invites audiences to rediscover the timeless beauty of Việt Nam’s villages through the painter’s evocative brushstrokes.
The festival featured nearly 100 booths designed as a journey through diverse themed spaces. The space of memory highlights heritage sites, the Old Quarter, architecture, traditional craft villages and Hà Nội's cultural life through destination models, photography exhibitions and fine art displays.
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