Việt Nam’s tourism performance has been widely regarded as a bright spot at a time when the global tourism industry continues to face significant challenges, including geopolitical tensions, armed conflicts in several regions, slowing global economic growth, rising oil prices and higher travel costs.
In the Vietnamese Genre Film Project category under the Script Lab, the DANAFF Award, worth US$5,000, was presented to Escape Room (Scared To Death) by director Trần Nguyễn Hoàng Long.
Beyond simply updating trends, Future Menus 2026 offered strategic insights, market data and practical solutions to help the food and beverage industry adapt to today’s volatile landscape.
From script development to international mentorship, DANAFF's Project Incubator is helping emerging filmmakers transform original ideas into screen-ready projects. Backed by global experts and industry partners, the programme is creating new opportunities for Vietnamese and Asian stories to reach audiences around the world.
For three days each summer, the shores of the West Lake fill with colour as Hà Nội celebrates the lotus, the flower at the heart of Vietnamese culture. Drawing some 300,000 visitors, the 2026 Lotus Festival honours an ancient craft, a national symbol and a city that calls itself a place of peace.
Renowned Vietnamese and international artists will gather for a special music performance on July 4 in Hà Nội.
From folk rituals and traditional games to craft workshops and ethnic performances, the Vietnam National Village for Ethnic Culture and Tourism is inviting visitors to discover the living traditions of Việt Nam's diverse communities through a month-long programme of immersive cultural experiences.
The beach zone will be main location for recreational and art activities – where tourists can enjoy amazing summer nights with kite flying, beach lighting shows, dawn fishing market and trekking in Sơn Trà Mountain.
The Clown Festival and Animal Circus Gala will bring comedy, acrobatics and animal performances to Hà Nội this weekend, offering children an engaging cultural experience during the summer holidays.
Digital transformation is bringing profound changes to the way cultural heritage is preserved, promoted and utilised.
The Mường Cốc community tourism area has been officially announced as a promising new destination for green tourism in Hà Nội.
Phú Thọ has set targets to welcome 15 million tourists in 2026, including 705,000 international arrivals and 4.95 million overnight stays, generating approximately VNĐ16.3 trillion (roughly US$620 million) in tourism revenue.
Malaysia is moving to strengthen bilateral collaboration with Việt Nam through a series of tourism, cultural, and educational initiatives ahead of the Visit Malaysia 2026 campaign.
HCM City is working to build a dynamic, confident community of young creatives who will shape the city's cinematic story for decades to come.
The “Việt Nam Day in Skopje 2026” event has been held in the heart of Skopje, bringing Việt Nam’s cultural heritage and contemporary image closer to the people of North Macedonia and international visitors.
The Khmer community in southern Việt Nam continues to preserve and pass down its rich cultural traditions through ritual music, folk dance, masked theatre and traditional craftsmanship. Sustained by artisans and younger generations alike, these living heritage practices remain an enduring symbol of cultural identity amid rapid social change.
Chinese entertainment stars are increasingly choosing outfits by Vietnamese designers for red carpet events, concerts, magazine shoots and international appearances, propelling Vietnamese fashion into the spotlight across Chinese social media and strengthening its presence in one of Asia's largest fashion markets.
French women's magazine Biba Magazine has named Việt Nam one of the most appealing destinations for French travellers, praising the country's diverse, refined and healthy cuisine as one of its greatest attractions.
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