Beyond cultural value, well-organised festival programmes linked with tourism and media can contribute to the development of cultural industries and enhance Việt Nam’s cultural soft power, positioning heritage-based events as distinctive national cultural brands in the international arena.
Hà Nội-based collector Đào Xuân Tình doesn't just gather bicycles; he preserves a legacy. His vast Peugeot collection bridges the gap between Vietnam and France, turning vintage frames into narratives of resilience and memory.
According to data released by the National Statistics Office, foreign arrivals in March reached nearly 2.1 million, up 1.3 per cent year-on-year. In total, Việt Nam welcomed an estimated 6.76 million foreign tourists in the first quarter, a more than 12 per cent jump from the same period in 2025 and the highest Q1 figure ever recorded.
His book Khu Vườn Trong Tim Ta (The Garden of Us) is among a list of 150 outstanding titles in the Bologna Ragazzi Award Amazing Bookshelf 2026 at the 63rd Bologna Children’s Book Fair, taking place in Italy from April 13 to 16. Phúc spoke to the media about children’s book illustration.
Renowned French conductor Zahia Ziouani will lead a concert honouring composers Claude Debussy and Maurice Ravel at the Saigon Opera House in HCM City on April 19.
Founded in Australia in 2016, the Facebook group Vietnamese Banh Mi Appreciation Society has now surpassed 200,000 members. It serves as a hub for enthusiasts of Vietnamese cuisine to share, rate and debate bánh mì, often playfully referred to as Vietnamese rolls or VRs.
Việt Nam’s intersection, a collective exhibition by French photographers Daniel Roussel, Gilbert Bertrand and Lily Franey, will be on view at Đà Nẵng Museum from April 17 to May 17 after debuting at the French Embassy during Photo Hanoi ’25.
Marking 950 years of the Temple of Literature, the ‘Garden of Light’ gathers lantern artisans from across Việt Nam. Blending traditional materials with contemporary design, each piece reflects the unique identity of its craft village, where heritage is preserved, refreshed and brought to life through light.
Last year, Tuyên Quang welcomed over 3.9 million visitors, and is aiming to attract around 4.1 million arrivals, including around 600,000 foreigners, this year. Tourism continues to be identified as a key economic sector, with development oriented toward sustainability, green growth, and enhanced competitiveness through digitalisation.
The central city’s tourism promotion centre said Crystal Bay Tourism Group, in cooperation with budget carrier VietJet Air, started the Astana-Đà Nẵng air route with three flights per week in April and May, and plans to increase the service to six flights from June.
Many localities have adopted flexible and systematic approaches to preserving and promoting the value of historical and cultural sites, bringing heritage closer to communities and visitors.
Amid the pace of modern life, many traditional festivals in Cao Bằng continue to be preserved and promoted by local authorities and communities, serving not only as a means of safeguarding cultural heritage but also as a driving force for local tourism development.
For the Chăm people of Châu Phong, this is more than just food - it is a memory, heritage and a way of life deeply rooted in the community.
The exhibition features key social science research, highlighting its role in informing policy while shedding light on Việt Nam’s historical, cultural and social development. It also supports socio-economic growth, international integration and academic cooperation.
Behind the colourful stages and rippling water screens, Vietnamese puppetry is confronting a difficult reality: an ancient art form at risk of fading unless it can adapt to a new cultural era.
The agreement signed on April 10 represents Dragone’s first formal entry into Việt Nam through a strategic partnership, underscoring the country’s growing appeal to leading global creative companies. It also reinforces Sun Group’s role as a pioneer in bringing world-class performing arts experiences to Vietnamese audiences.
Mũi Né’s appearance in global trend reports signals a new movement, where destinations can no longer rely solely on scenery but must tell their own stories and craft distinctive and personalised experiences.
This year’s exhibition brings together 25 female painters from several countries and territories, presenting 38 artworks, built on the success of the first exhibition held in Hồ Chí Minh City in May last year.
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