With social media-fuelled demand for new Vietnamese brands and a growing international customer base, HCM City is emerging as an unexpected fashion tourism destination and a strategic opportunity for Việt Nam’s place branding.
From blockbuster films and digital entertainment to cultural tourism and creative design, cultural industries are increasingly being recognised as a strategic driver of economic development around the world.
Việt Nam National Television (VTV) has officially launched a project on live broadcasts and online streams from Côn Đảo National Park, offering audiences a real-time window into Việt Nam’s rich biodiversity and spectacular natural landscapes.
From blockbuster films and digital entertainment to cultural tourism and creative design, cultural industries are increasingly being recognised as a strategic driver of economic development around the world.
The HCM City Arts Centre is presenting a new circus and puppetry art show called Mơ Show (Dreamscape Show) to celebrate the 50th anniversary of Sài Gòn – Gia Định officially being named after President Hồ Chí Minh (1976 - 2026).
According to the announced schedule, Hà Nội will be one of the key stops on the tour, with two concerts set to take place at Mỹ Đình National Stadium on October 24 and 25.
The Ministry of Culture, Sports and Tourism, in collaboration with the People's Committee of Hồ Chí Minh City and the Việt Nam Advertising Association, officially launched the Vietnam Creative Advertising Awards – Vạn Xuân Awards 2026 under the theme “Culture Inspires Prosperity” here on June 16.
As more consumers look for ways to manage overflowing wardrobes, circular fashion is gaining ground in Việt Nam. Let's explore how Glammie is helping pre-loved clothing find new owners while building a growing community around sustainable fashion.
Led by international acclaimed chef Luke Nguyễn, Trần Dynasty presents Vietnamese culinary traditions through a contemporary perspective shaped by culture, craftsmanship and the finest ingredients from across the country.
An exhibition themed Hoàng Sa, Trường Sa – Sacred Sea and Islands” opened in the central city of Đà Nẵng on June 15, marking World Oceans Day (June 8) and the Việt Nam Sea and Islands Week 2026.
The third edition of the Bonjour Vietnam cultural festival has been held in Paris, attracting a large number of overseas Vietnamese, French friends and young Vietnamese from various countries.
HCM City has been recognised as the city with the most affordable domestic summer flight routes and remains a top choice among destinations that travelers are eager to visit this summer holiday season, according to reports from online travel agents.
Three well-known destinations in Việt Nam — Hội An Ancient Town, the War Remnants Museum and the Củ Chi Tunnels — have been named among Asia’s top attractions in the Tripadvisor Travelers’ Choice Awards Best of the Best 2026.
As HCM City pushes ahead with plans to expand its night-time economy and upgrade river tourism, new travel products built around storytelling and local identity are emerging as a way to attract high-spending international visitors and encourage longer stays.
A full day exploring U Minh Hạ National Park can be hot and tiring, but it remains a memorable experience, though perhaps not one that easily invites a second visit.
A special concert celebrating the 70th anniversary of the HCM City Conservatory of Music will bring together timeless masterpieces by Tchaikovsky and Dvořák, performed by some of Việt Nam’s most accomplished classical musicians.
Do you think mermaids are really just a myth? In Bảo Sơn Paradise Park, fantasy comes to life as a team of performers dives beneath the surface, turning their passion for the mystical sea creatures into real-world careers.
