Executive Chef Zack Trương from Pan Pacific Hanoi

Elevating the beloved flavours of Korean barbecue to new heights, Pan Pacific Hanoi is raising the steaks with its Korean Bulgogi Beef & Kimchi Sandwich, a refined fusion of Eastern depth and Western rustic charm.

Crafted by Executive Chef Zack Trương, this creation reimagines traditional bulgogi through a contemporary lens. Tender beef, delicately caramelised to enhance its natural umami richness, is paired with vibrant kimchi and a signature spicy emulsion, all nestled within a lightly toasted rustic loaf. The result is a finely balanced interplay of depth, gentle heat and contrasting textures — sophisticated yet satisfyingly hearty.

Ingredients

Bulgogi Beef:

• 120g thinly sliced beef (ribeye or sirloin)

• 1 tbsp soy sauce

• 1 tsp sesame oil

• 1 tsp sugar or honey

• 1 tsp minced garlic

The Spicy Spread:

• 2 tbsp mayonnaise

• 1 tsp gochujang (Korean chilli paste) or sriracha

Assembly & Garnish:

• 1 rustic baguette or sourdough loaf, sliced

• 20g cabbage kimchi, lightly drained and chopped

• Fresh lettuce leaves

• Fresh microgreens or pea sprouts

Korean Bulgogi Beef & Kimchi Sandwich

Preparation:

• Marinate and cook the beef: Combine the beef slices with soy sauce, sesame oil, sugar and garlic, ensuring they are evenly coated. Marinate for at least 15 minutes. Sauté over a high heat until just cooked through and lightly caramelised, then set aside to rest.
• Prepare the spicy emulsion: Whisk together the mayonnaise and chilli paste until smooth and evenly blended.
• Toast the bread: Lightly toast the sliced bread until golden and crisp on the outside while keeping the centre soft.
• Assemble: Spread the spicy mayonnaise generously on both inner sides of the bread. Layer fresh lettuce on the base, followed by chopped kimchi, then top with the warm bulgogi beef.
• Final touch: Garnish with fresh microgreens for a clean, crisp finish. Close the sandwich and serve immediately while warm.

Pan Pacific Hanoi is at 1 Thanh Niên Road, Ba Đình District, Hà Nội. Tel: (024) 38238888. — VNS