VACHE, TikTok raise awareness on disease prevention through short videos

February 27, 2020 - 11:18


Participants attending the launch in Hà Nội on Tuesday practice washing their hands to prevent disease such as COVID-19. Photo Anh Thư

HÀ NỘI — The Vietnam Association of Community Health Care Education (VACHE) and TikTok have launched a programme named Kiến Thức Phòng Dịch (Knowledge on how to fight COVID-19) raising awareness about health promotion and disease prevention, in Hà Nội.

The programme aims to generate 5,000 healthcare videos and attract 50 million views, promising to have a positive effect on Việt Nam's health sector, especially the community health sector.

“The advantage of technology, as well as tools and features on TikTok, help to visualise information, effectively delivering the message to all citizens,” said Nguyễn Hồng Quân, chairman of VACHE, on Tuesday.

“Simple knowledge of disease prevention such as keeping warm, wearing medical masks or washing hands properly are basic practices that everyone needs to acquire. With the advantage in technology and diverse background music, TikTok will contribute to equipping users with useful information and skills, encouraging each person to protect their health, as well as their family and the community,” said Nguyễn Lâm Thanh, head of Public Policy, TikTok Vietnam. 

Kiến Thức Phòng Dịch will kick off on Việt Nam's Physicians Day on February 27, 2020, until March 27, 2020 on TikTok. With two hashtag challenges named #KienThucPhongDich and #VuDieuRuaTay, the programme encourages users to share videos about proactively preventing common health risks and preventing diseases. 

“Providing the community with proper disease prevention knowledge and information is one of VACHE’s priorities in 2020. And we are very pleased to cooperate with TikTok – a young, dynamic and proactive platform in this campaign. With ‘Kien thuc phong dich’, we will work to spread healthcare knowledge among the community in an effective way,” said Quân.

This communication programme is among a series of initiatives under the co-operation between VACHE and TikTok to implement a project signed between the Ministry of Health and VACHE to protect, care and promote local health for the 2019 – 2026 period. — VNS