HCM City served 1.24 million tourists during the New Year holiday from January 1 to 4, including nearly 76,000 foreigners.
Hà Nội welcomed an estimated 560,000 visitors during the four-day New Year holiday from January 1 to 4, generating more than VNĐ2.1 trillion (nearly US$80 million) in tourism revenue and marking a powerful start for the capital’s tourism sector in 2026.
The journey of a book never truly ends, as long as someone is willing to search for it.
The Cherry Blossom Festival, the first of its kind, themed Lũng Cú – A Colourful Flower Destination, is one of a series of activities designed to promote local tourism
With its fresh climate, unspoiled landscapes, and well-preserved Mường ethnic heritage, Vân Sơn is fast becoming a new promising tourist destination in Phú Thọ.
Organised by the Temple of Literature-Quốc Tử Giám Cultural and Scientific Activities Centre to welcome the 2026 New Year, the programme blends traditional Vietnamese music with the site’s architectural and historical setting, creating an immersive heritage experience after dark.
Introduced at a ceremony in Thèn Pa Village, the product attracted the attention of local residents and tourists in the early days of 2026.
Indian experts noted that Bollywood's output of about 1,500 films annually reaches vast audiences in South Asia, the Middle East, Africa, and parts of Europe, making each Việt Nam-shot movie equivalent to a high-impact marketing campaign far cheaper than conventional ads.
In Điện Biên Province, the blossoms add distinctive charm to the landscape, enriching the province’s eco-tourism and experiential tourism offerings. The blooming season usually lasts around 15 days, offering an ideal window for sightseeing, photography and enjoying the spring atmosphere.
Tourism Malaysia’s HCM City office on Thursday (January 1) held a special send-off ceremony for the first Vietnamese travellers to Malaysia in 2026.
In the richly diverse tapestry of Vietnam’s 54 ethnic groups, there are small communities – like precious gems hidden deep in the mountains – that quietly enrich the nation’s cultural identity. These are the very small ethnic minority groups, with populations of fewer than 10,000 people, and in some cases only a few hundred.
Nighttime cultural events in HCM City have attracted scores of visitors during the New Year holiday.
Around 20,000 visitors participated in Quảng Ngãi Province's Culture and Tourism Week, which kicked off on Thursday night in Măng Đen Commune, offering a series of activities honouring the culture and heritage of ethnic minority groups in the Tây Nguyên (Central Highlands).
The programme is expected to enhance the quality of the heritage destination while offering the public a novel and engaging approach to exploring the millennium-old cultural legacy.
Over 50 booths showcasing local delicacies, herbal products, and community tourism experiences have opened in the Central Highlands town of Măng Đen, launching the 2026 Măng Đen Culture and Tourism Week under the theme Pink Hues Amid the Great Forest.
HCM City will focus on developing cultural and sports initiatives at the grassroots level in 2026.
Khánh Hòa Province will host its first-ever international kitesurfing tournament from January 15-17.
Across the Mekong Delta, many tourist sites have been busy upgrading their offerings. At the Cồn Sơn tourism site in Cần Thơ City, members of the local tourism cooperative have been pruning fruit orchards, refurbishing stages for traditional don ca tai tu performances, cleaning fish ponds used for visitor experiences, and expanding areas for making traditional cakes.