Street food drives tourism growth in HCM City

August 26, 2026 - 10:19
HCM City's network of affordable eateries, bustling alleys and food streets has become a vivid hallmark of the city in the eyes of international visitors.
Japanese tourists enjoy bánh mỳ sandwiches at a streetside café on Pasteur Street, Bến Thành Ward, HCM City. — VNA/VNS Photo

HCM CITY — Aside from leaving a strong impression on international visitors and earning recognition in prestigious global rankings, HCM City’s vibrant street food is also emerging as a distinctive tourism product, directly contributing to the sector's revenue and boosting the urban night-time economy.

The network of affordable eateries, bustling alleys and food streets has become a vivid hallmark of the city in the eyes of international visitors. At Hồ Thị Kỷ food street, foreign tourists flock to experience local cuisine and culture.

Steve, a British visitor, told Lao Động (Labour) newspaper that he was impressed by the wide variety of dishes, affordable prices and the willingness of vendors to adjust the level of spiciness to suit customers’ tastes. The friendliness and attentiveness of local people made his trip a truly memorable experience, he added.

This cultural connection also generates direct income for local businesses. Huỳnh Hải Đăng, a representative of a barbecue eatery on the street, said the restaurant attracts large numbers of international visitors. European customers tend to sample a few skewers, while Asian visitors often order more. The eatery earns around VNĐ5 million (US$190) on normal days, and up to VNĐ10 million during peak holidays and festivals.

Recently, UK-based Time Out magazine ranked HCM City first in its list of the world’s best cities for street food in 2026, with 63 per cent of respondents voting for the city. The ranking was based on a survey of more than 24,000 urban residents worldwide.

UK-based Time Out magazine ranked HCM City first in its list of the world’s best cities for street food in 2026. — VNA/VNS Photo

According to Time Out, the city is now home to six Michelin-starred restaurants, several of which elevate street snacks into fine art. Yet the most authentic culinary experiences can still be found at stools in scooter-filled alleys.

To maximise its existing advantages, the city’s tourism sector has identified street food, combined with the development of the night-time economy, as a key priority.

Deputy Director of the municipal Department of Tourism Lê Trương Hiền Hòa stressed that cuisine is a distinctive tourism product that must be nurtured and preserved from its local roots.

The network of 168 wards, communes and special zones provides favourable conditions for the tourism sector to work with local authorities to develop new destinations, standardise service quality and preserve unique local identities.

According to the department, in the first seven months of 2026, HCM City welcomed more than 7.1 million international visitors, up 42.7 per cent year-on-year, and nearly 31.7 million domestic tourists. Tourism revenue was estimated at VNĐ237.46 trillion, up 53.3 per cent and equivalent to 72 per cent of the annual target. — VNA/VNS

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