Brandinfo
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| Entering the Vietnamese market in 2008, De Heus Việt Nam has built a strong portfolio of leading animal feed brands, supported by a network of modern manufacturing facilities. — Photo courtesy of the company |
EDE, THE NETHERLANDS, March 03, 2026 — De Heus Animal Nutrition is pleased to announce the successful completion of the acquisition of CJ Feed & Care from CJ Cheil Jedang.
This strategic step marks a significant milestone in De Heus’ long-term growth strategy and underscores the company’s ongoing commitment to supporting farmers across Asia. The acquisition strengthens De Heus’ presence in Việt Nam, Indonesia, and Cambodia, key markets within its existing portfolio, while also providing entry into two new strategically important markets: Korea and the Philippines. In total, the transaction comprises 17 feed mills and numerous livestock operations across the region.
Stronger Together - On the Farm, We Make the Difference
Real progress starts where it matters most: on the farm. By combining De Heus and CJ Feed & Care’s deep local expertise, our teams are better equipped than ever to help local farmers professionalise their operations, improve performance and increase profitability. We strongly value our long-standing relationships with every farmer, distributor, and investment partner, and are fully committed to sharing our best products, services, knowledge, and practices with them. Moreover, we are particularly grateful for the ongoing support of the national governments of our host countries in our efforts to grow and develop the animal husbandry sector in these markets.
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| The synergy between De Heus Animal Nutrition and CJ Feed & Care is expected to enhance service quality and improve support efficiency for livestock farmers in Việt Nam. — Photo courtesy of the company |
Connecting the Value Chain to Achieve Sustainable, Collaborative Growth
To further empower farmers, De Heus plays an active role in connecting partners across the animal protein value chain. In close collaboration with our strategic partners, we will continue to help our customers obtain access to best-quality genetic inputs, by increasing investments in swine and poultry great-grandparent, grandparent and parent stock farms across Asia. By doing so, we aim to improve productivity and efficiency levels for our customers while also increasing overall competitiveness of the livestock industries in the various markets where we are active. World-class genetic quality in combination with our high-quality feed products and nutritional, husbandry and veterinary support services will help farmers and our customers, to achieve sustainable and economic success.
Helping our customers sell their animals, eggs, fish and milk to reliable slaughterhouses, processing companies and traders will remain a priority as well. Together with the new financial products that we have been able to develop in collaboration with our strategic partner banks, we will continue supporting our customers where needed. De Heus will continue to put our customers’ needs first to develop ecosystems that facilitate their sustainable growth.
“This acquisition marks an important milestone in our long-term strategy to strengthen our footprint in Asia,” said Gabor Fluit, CEO of De Heus Animal Nutrition. “By combining CJ Feed & Care’s strong technical expertise and customer relationships with our century-long experience in animal nutrition and farm management, we can accelerate growth and deliver even more value to farmers across the region. Together, we are building a future in which farmers and their communities can thrive and contribute to a sustainable, resilient animal protein sector.”
Johan van den Ban, CEO of De Heus Việt Nam & Asia, shared: “Việt Nam remains the cornerstone of our strategic position in Asia. This milestone further strengthens our commitment to the country’s rapidly developing livestock sector and enhances our ability to deliver fully integrated solution–from sustainable feed and advanced genetics to on-farm services and financial support. Through close collaboration with farmers, dealers, investors, and public partners–together with strong support from our key strategic partners, such as Topigs Norsvin, Bel Gà, Orvia, and the Hung Nhon Group–De Heus continues to invest across the agrifood value chain. These partnerships ensure reliable access to high quality breeding stock, piglets, day-old chicks, and day-old ducks, while promoting regulatory compliance and environmentally responsible practices across the country.”