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| Senior leaders of Manulife Vietnam at the special “Better the World” event . — Photo courtesy of the company |
HCM CITY — Manulife Vietnam will plant a further 15,000 trees as part of its growing network of Customer Forests, with the latest pledge being made at its “Better the World” event outlining the insurer's commitment to address key social and environmental issues.
Billed as an interactive week-long exhibition, the event was centred around Manulife’s Impact Agenda and gave employees a unique chance to engage with the company’s efforts to build a better business to better the world.
The Manulife Customer Forests represent an important investment in helping customers embrace healthy or new digital habits. Developed to incentivise customer behaviour, the programme also increases carbon capture and raises awareness of environmental conservation efforts in Việt Nam.
“Large-scale tree planting initiatives not only help tackle climate change and restore biodiversity, they also send an important message that change is needed and each of us can make a difference,” said Marilyn Wang, Chief Marketing Officer, Manulife Vietnam.
During the latest tree planting campaign, which runs from November 28 through the end of December 2022, Manulife Vietnam is encouraging customers to register to use the ManuConnect portal.
The campaign aims to incentivise 15,000 customers to go digital and register with ManuConnect. In return, Manulife Vietnam will plant up to 15,000 trees on their behalf in Cà Mau Forest in Cape Cà Mau National Park, Cà Mau Province.
Run in partnership with Gaia Nature Conservation, the Manulife Customer Forests are located in four provinces around Việt Nam and include a total commitment of 24,200 trees to be planted across 12.8 hectares by 2023.
According to Gaia Nature Conservation, each hectare of plantation forest can absorb about 99-123.2 tonnes of CO2 per year. — VNS
