Monument to the heroes and martyrs at Quảng Trị Citadel, Quảng Trị Province. VNA Photo

ĐÀ NẴNG – The year 2025 is expected to mark a significant turning point for tourism in Central Việt Nam, as localities in the region simultaneously roll out large-scale, strategic initiatives aimed at redefining cultural experiences for holidaymakers.

At the heart of this transformation is the annual national drive Visit Việt Nam Year, hosted by Huế City this year under the theme Ancient Capital, New Horizons. This initiative is complemented by coordinated promotional campaigns in Quảng Bình, Quảng Trị, Đà Nẵng, and Quảng Nam, each contributing a distinct “instrument” to a powerful and harmonious “symphony” of the region’s heritage tourism.

According to Trần Thị Hoài Trâm, Director of the Huế Department of Tourism, the return of the Visit Vietnam Year to the city for the second time is a “golden opportunity” for it to make a strong impression, fully leverage its cultural assets, and regain tourism growth momentum. Huế is introducing a range of creative new tours and experiential routes that showcase its strengths in cuisine, the iconic Vietnamese traditional dress “ao dai,” traditional festivals, craft villages, and ecological attractions.

In Quảng Bình, the focus remains on adventure and eco-tourism, with the globally renowned Phong Nha – Kẻ Bàng National Park and Sơn Đòong Cave continuing to be the local crown jewels. The province aims to welcome 5.5 million visitors in 2025.

Quảng Trị, rich in historical significance, is embracing digital storytelling and memorial tourism to bring depth and modern appeal to landmarks such as the Quảng Trị Citadel, Hiền Lương Bridge – Bến Hải River, and the legendary Hồ Chí Minh Trail.

Meanwhile, Đà Nẵng, the region’s most modern urban hub, reinforces its role as a regional gateway with the slogan Enjoy Đà Nẵng 2025 – Diverse Experience. A dynamic calendar of music, culinary, and beach sports festivals, along with the famed international fireworks festival, is planned. Expanded international flight routes, dedicated cruise ship terminals, and the integration of digital technologies into tourism management and promotion further strengthen the city’s appeal.

Quảng Nam is breathing new life into its iconic sites of Hội An, Mỹ Sơn, and Chàm Island – by combining local cultural depth with contemporary trends. The province is also promoting new eco-tourism, agricultural, and community-based travel routes in its mountainous west, diversifying the well-trodden path Hội An – Mỹ Sơn – Cửa Đại beach.

Though the region holds immense untapped potential, the true flourishing of its heritage tourism lies not only in promotion or infrastructure investment. A vital element is cultivating the art of heritage appreciation by offering travellers more profound, immersive experiences such as curated storytelling spaces, mindfulness and spiritual healing activities rooted in culture, and other forms of engagement. VNA/VNS