A spring incense offering ceremony for the Lunar New Year of the Horse 2026 was held on February 25 at Kính Thiên Palace within the World Heritage Site of Thăng Long Imperial Citadel.

Hospitality sector giant InterContinental Hotels Group PLC (IHG) on Monday announced the launch of its new premium collection brand, Noted Collection, with initial discussions already underway with multiple owners, including several with portfolios of hotels, for potential addition into IHG’s system.

A key highlight will be a ceremony to receive a UNESCO certificate recognising Đông Hồ folk painting as an item on the List of Intangible Cultural Heritage in Need of Urgent Safeguarding, along with the announcement of the Yên Tử – Vĩnh Nghiêm – Côn Sơn, Kiếp Bạc complex as a World Cultural Heritage site. The festival opening is scheduled for 8:00 on March 28 at February 3 Square.

Rock climbing may have sparked the transformation, but demand for accommodation, cuisine, experiences and cultural exchange has since fostered a mutually reinforcing community-based tourism ecosystem, opening a sustainable pathway out of poverty for ethnic minorities and offering a replicable model for other mountainous regions.

When placed in its proper role, culture can serve as the “glue” that binds communities, reinforces identity, strengthens social consensus and provides a solid spiritual foundation for sustainable development.

The holiday from February 14–22 saw tourism activities flourish not only in major cities but also across many localities nationwide. Average room occupancy at accommodation facilities reached up to 60 per cent, with several destinations posting notably high rates, including Phú Quốc at around 95 per cent, Sa Pa at 90–95 per cent, and Đà Lạt and Phan Thiết at 80–90 per cent.

The concert served as a New Year greeting, conveying hopes and aspirations for a year of new achievements, with musical works praising the peaceful beauty of Vietnam, honouring the glorious Party and great President Hồ Chí Minh, and celebrating the vibrant spirit of spring across the country.

When a Vietnamese action thriller rooted in a real 1978 hijacking earns praise from The New York Times, it signals not only global recognition but also a rising wave for Vietnamese cinema.

Vietnamese thriller drama Thỏ Ơi!! (Bunnie!!) dominated the box office during the Tết (Lunar New Year) holiday from January 17-22.