Foreign visitors in Hà Nội. — VNA/VNS Photo

HÀ NỘI — The capital city of Hà Nội hosted a massive 4.17 million visitors in September, almost twice last year’s figure, according to the municipal Department of Tourism.

They included some 666,700 foreign arrivals and 3.5 million domestic tourists, boosting revenue by more than 46 per cent year-on-year to an estimated VNĐ12 trillion (US$461 million).

In the first nine months of 2025, Hà Nội welcomed 26.07 million visitors, marking a 23.8 per cent increase compared to the previous year. Tourism revenue grew by over 20 per cent, reaching VNĐ98.36 trillion. The number of domestic travellers doubled, surpassing the city’s major growth targets.

The city is home to 3,761 lodging facilities with over 71,256 rooms, including 85 hotels and serviced apartments rated one to five stars. Nearly 2,700 travel firms operate in the capital city, backed by more than 9,400 licensed tour guides.

Hà Nội rolled out a slate of major events in the first three quarters. The Hà Nội Tourism Gift Festival, a standout presence at the Việt Nam International Travel Mart (VITM) 2025, and celebrations of the 80th anniversary of National Day on September 2 have showcased the city’s allure. Promotional campaigns, both domestic and global, have amplified its appeal, while the debut of the “Hà Nội Train – 5 City Gates” tour introduces fresh lens on the capital’s heritage.

Yet, for all its triumphs, the municipal tourism sector grapples with imperfections. The department acknowledged a shortage of culturally rich products, with uneven service quality at some heritage sites and craft villages. Experiential activities are still limited, and the industry suffers from small-scale operations, fragmented marketing, and weak collaboration with neighbouring regions.

As 2025 wanes, Hà Nội is sharpening its focus. Authorities are tightening oversight to ensure safe and refined tourism experiences, while crafting market-savvy products and intensifying promotional efforts. New regional routes are under consideration, alongside an expansion of nocturnal and agrarian attractions. A push for digital transformation signals a forward tilt, as does a commitment to modern, professional, and integrated infrastructure. — VNA/VNS