Belgium’s Le Soir highlights Việt Nam’s Lim Festival as a celebration of rich cultural traditions, particularly quan họ (love duet) folk singing, recognised by UNESCO as an Intangible Cultural Heritage.

Many young start-ups have exploited folk culture to develop their businesses. Tradition silk and linen clothes are very popular. Designers have created their trademarks not only in Việt Nam but also by exporting them to other countries.

For her new project, Phương Mỹ Chi continues to focus on her attachment to folk culture, but adds modern elements to make her music easily approachable to young audiences.

First held in 2019, the event has become a destination to advertise culture and tourism of the capital.

With the advantage of being close to the capital Hà Nội, Bắc Giang's tourism has undergone changes in recent years, offering a variety of attractive products, notably cultural and spiritual tourism.

The Bá Dương Nội kite-flying festival, held in Hồng Hà Commune, Đan Phượng District, boasts a history spanning thousands of years.

Hà Giang Province is stepping up efforts to develop its tourism industry with a strong focus on sustainability.

The International Travel Expo HCM City (ITE HCMC), the most prestigious and largest international tourism fair in Việt Nam and the lower Mekong region, will take place on September 4-6 at the Sài Gòn Exhibition and Convention Centre (SECC) in District 7.

The forum, Developing Green Destinations – Elevating Vietnamese Tourism, organised by the Vietnam Tourism Association (VTA), was held as part of the Vietnam International Tourism Fair (VITM) Hanoi 2025. It gathered over 350 domestic and international delegates to discuss green tourism strategies.

Ninh Thuận province is implementing comprehensive measures, focusing on attracting investment and enhancing tourism service quality.

Considered one of the greatest Vietnamese scholars in the 18th century, Lê Quý Đôn (1726-1784) left a rich intellectual legacy, including around 40 works covering such fields as history, geography, literature, poetry and philosophy.

Known for its thousand-year-old culture, traditional crafts, distinctive cuisine, and early Buddhist roots dating back to the second century AD, the province recently gained renewed attention thanks to initiatives to promote the local culture.

The Việt Nam International Travel Mart (VITM) 2025 has officially opened in Hanoi, bringing together tourism businesses, promotion agencies and travellers from around the world. This year’s fair highlights the growing role of technology in tourism, including AI and robotics, while offering a wide range of travel packages, both domestic and international. The event runs until April 13, so now it’s the perfect time to grab a great deal!