HVNCLC chairwoman Vũ Kim Hạnh speaks at the event. — Photo kinhtedothi.vn

HÀ NỘI — A total of 562 enterprises have officially received the 'High-Quality Vietnamese Goods 2025' certification, based on consumer votes.

The announcement was made by the Vietnam High-Quality Goods Business Association (HVNCLC) at a business networking event in Hà Nội on March 11, ahead of the official awards ceremony later this month.

In the northern region, 97 enterprises received the certification, with Hà Nội leading the way with 66 companies earning this prestigious recognition.

The consumer survey for the 2025 recognition began in September 2024 by combining direct interviews with consumers and retailers and an annual online survey. It attracted over 121,000 votes from consumers and retailers, focusing on key factors such as quality, pricing, brand recognition and warranty services.

Following an extensive verification process involving local authorities, the final list of 562 certified enterprises was confirmed.

Speaking at the event, HVNCLC Chairwoman Vũ Kim Hạnh highlighted the significance of the certification in promoting domestic brands and encouraging enterprises to uphold high standards.

Hạnh said 2025 remains a crucial period for businesses to adapt to economic fluctuations, particularly in digital transformation, enhancing competitiveness and achieving sustainable development in line with ESG standards.

She urged companies to stay informed on market trends and policies and explore strategic collaborations.

For nearly three decades, the High-Quality Vietnamese Goods (HVNCLC) certification has been a trusted mark, helping businesses enhance product quality, strengthen brand reputation, and expand market reach. It not only builds consumer trust but also boosts competitiveness in both domestic and international markets.

“The HVNCLC logo on our products brings value and credibility to the brand, making it easier for Vissan to reach a wider consumer base. Consumer trust and votes have helped boost our sales, but they also challenge us to continuously improve product quality and maintain that trust,” said Nguyễn Phúc Khoa, chairman of the poultry processing company Vissan.

General Director of OPC Pharmaceutical JSC Phạm Thị Xuân Hương said joining the HVNCLC programme has helped the company keep up with market trends and improve its products and services. She added that the HVNCLC logo on OPC’s packaging is a symbol of pride and commitment to customer trust.

The official awards ceremony, marking 29 years of this trusted consumer-voted certification, is scheduled for March 25 at the Thống Nhất Hall in HCM City. — VNS