Mr. Lee Yun Hyoung, Chief Executive Officer of Mirae Asset Finance Company (Vietnam), receives the Top 5 Most Reputable Finance Companies 2026 recognition. Photo courtesy of Vietnam Report

Mirae Asset Finance Company (Vietnam) was named among the Top 5 Most Reputable Finance Companies in 2026 at an announcement ceremony organised by Vietnam Report in collaboration with VietNamNet in Hà Nội on August 6.

The ranking is based on three criteria: financial performance, media reputation measured through the Media Coding methodology, and surveys of relevant stakeholders.

Over the past 15 years in Việt Nam, Mirae Asset Finance has served more than 4.5 million customers through a nationwide network of nearly 30,000 points of sale (POS). The company has also invested in digital transformation, strengthened corporate governance, and enhanced service quality as it has expanded its operations.

Top 5 Most Reputable Finance Companies 2026 recognition trophy. Photo courtesy of Mirae Asset Finance

In 2025, Mirae Asset Finance reported a profit before tax of VND183 billion, while total operating income increased 14.85 per cent year-on-year. Its non-performing loan (NPL) ratio also declined to 10.44 per cent, reflecting the company's focus on risk management and operational efficiency.

The company has digitised the customer journey, from loan applications and electronic Know Your Customer (eKYC) verification to credit assessment and loan management. Artificial intelligence (AI) and process automation have also been deployed to reduce processing times and improve customer experience.

Beyond consumer finance, Mirae Asset Finance has expanded its sustainable finance offerings, including financing for rooftop solar systems, electric two-wheelers and electric vehicles. The initiatives form part of the company's strategy to diversify its products while contributing to Việt Nam's green transition.

Mirae Asset Finance has also received several other recognitions, including the FAST500 – Việt Nam's Top 500 Fastest-Growing Enterprises and the Top 10 Outstanding Green Financial Enterprises in Asia-Pacific. The company has previously received awards including the Top 10 Asia's Leading Prestigious Brands and the Top 10 ASEAN Quality Products & Services, as well as other recognitions for growth and innovation in the consumer finance sector.

Representatives of Mirae Asset Finance at the ceremony. Photo courtesy of Vietnam Report

Representative of Mirae Asset Finance Company (Vietnam) said the recognition would provide further motivation for the company to pursue its long-term vision.

"For us, success is not measured by growth alone, but by building a sustainable business founded on customer trust. That will continue to guide Mirae Asset Finance as we innovate, enhance service quality, and develop financial solutions that better meet the evolving needs of Vietnamese consumers."

Mirae Asset Finance Company (Vietnam) Ltd. is a wholly owned subsidiary of Mirae Asset Group of South Korea and has been licensed by the State Bank of Vietnam since 2010. The company provides financial services and aims to expand access to safe, transparent and legitimate financial services by enhancing its loan products, strengthening corporate governance and contributing to the development of Việt Nam's financial market.