Held in Bình Dương New City, the event marked the successful conclusion of a five-week social media campaign, which rallied the community to log more than 100 million steps online. Based on the total number of steps accumulated online and during the in-person event, CLD donated US$30,000 towards the refurbishment of the kitchen facilities of Thanh Tuyen Kindergarten (campus 2) in Dầu Tiếng District, Bình Dương Province.

Mr. Wyeren Yap, General Manager of South Vietnam of CLD Vietnam (left), presents a financial package to a representative from Bình Dương Principal Red Cross Society (right).

The outdoor community event took place at a location adjacent to Sycamore, CLD's first large-scale residential project in Việt Nam. Set amidst lush greenery and overlooking the Bình Dương New City Central Park’s Lake – known as the “green lung” of the city – the location provided a scenic backdrop for the participants as they jogged or walked with their family, friends and even pets, over a distance of either 2 kilometres or 5 kilometres. The event also drew the participation of public figures, including Miss Universe Vietnam 2017 H’Hen Nie and female footballer Thanh Nhã from the Vietnam Women’s National Football Team. Adding to the vibrant atmosphere was a live performance by popular rapper JustaTee, on top of other entertainment activities.  

(From L to R) Miss Universe Vietnam 2017 H’Hen Niê, Rapper JustaTee, and Female Footballer Thanh Nhã interact with the participants.

All participants get ready to start.

In the lead-up to the in-person community event, CLD launched the online component of the steps campaign, which received positive feedback on social media. Over the course of five weeks, from February 24 to March 30, participants enthusiastically shared updates of their daily step count using the hashtag #StepForKindness, cumulatively surpassing the 100 million-step mark. This online engagement helped to raise awareness for the cause and garner support for CLD’s community-building efforts.

Mr. Ronald Tay, CEO of CLD Vietnam, said: “It has been an immensely rewarding experience for CLD to organise the #StepForKindness campaign. The campaign not only brought the community together for a good cause, but it also helped to promote an active lifestyle. With the successful conclusion of the campaign, CLD is pleased to contribute US$30,000 towards enhancing the kitchen facilities of Thanh Tuyen Kindergarten (campus 2) to help improve the students’ access to nutritious meals. As we deepen our roots in Binh Duong province, we look forward to organising more community-building activities in line with CLD’s purpose of ‘Enriching Lives, Uplifting Communities’.”

Mr. Tay added: “Over CapitaLand’s 30-year presence in Việt Nam, our dedication to building resilience in the community has been unwavering. Since CapitaLand’s entry into Việt Nam in 1994, the Group’s philanthropic arm, CapitaLand Hope Foundation, has been steadfast in its commitment to nurturing the educational aspirations of the nation’s children and youth through initiatives such as the ‘My Schoolbag’ Programme, CapitaLand Kids Programme @ Education Bursary and Nutrition Project. We will continue to work towards reaching out to children in need and giving them a good head start in their learning journeys.”

The success of CLD’s #StepForKindness campaign was made possible with the generous support from various sponsors and partners, who provided in-kind contributions ranging from gifts and vouchers in the wellness packs to transport services for event participants. The sponsors and partners include Becamex IDC Corp, Joint Stock Commercial Bank For Foreign Trade Of Vietnam – South Bình Dương Branch, Joint Stock Commercial Bank for Investment and Development of Vietnam – Nam KỳKhởi Nghĩa Branch, The Ascott Vietnam, Otsuka Thang Nutrition Company Ltd., California Fitness & Yoga Centers, Lương Qưới Coconut Processing Company, Ltd., Bảo Minh Insurance Corporation, LOTTE Vietnam Shopping JSC, Dunlopillo Vietnam Company, Ltd., Victory Water JSC, WTC Bình Dương One Member Company, Ltd., Becamex Hotel New City, Vexere Trading Services Company, Ltd, and BIBPIX Technology and Communications JSC. 

CapitaLand Development (CLD) is the development arm of the CapitaLand Group, with a portfolio worth S$21.6 billion as at December 31, 2023. CLD’s well-established real estate development capabilities span across various asset classes, including integrated developments, retail, office, lodging, residential, business parks, industrial, logistics and data centres.  

CLD (Vietnam) oversees and grows CLD’s investment and development business in Vietnam, one of CLD’s core markets where it has built an extensive presence over 30 years. CLD's (Vietnam) portfolio comprises one retail mall, one SOHO development, two integrated developments, and over 16,000 quality homes across 17 residential developments. Its strong expertise in master planning, land development and project execution has won numerous accolades including Asia Pacific Property Awards, PropertyGuru Asia Property Awards, PropertyGuru Vietnam Property Awards and Golden Dragon Award.