Shopee 12.12 Birthday Sale to celebrate Vietnamese businesses and users with promotions up to 90% discount

December 09, 2022 - 10:08
The 12.12 Birthday Sale event offers users the chance to discover and support local products featured in the ‘Shopee Celebrates Local’ programme, while enjoying the biggest discounts up to 90% and an unlimited entertainment experience.

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Shopee marks another anniversary and completes the year-end shopping season with the 12.12 Birthday Sale.

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The e-commerce platform will not only feature a range of attractive promotions to help buyers save more when shopping, but also a series of activities to honour Vietnamese businesses and widely promote quality local products with many promotions under the ‘Shopee Celebrates Local’ programme.


Trần Tuấn Anh, executive director, Shopee Vietnam, said: “The 12.12 Birthday Sale this year is a special event marking the seven-year milestone of Shopee accompanying our users, sellers and brands in Việt Nam.

“This is a time not only to look back at the challenges we overcame and the great achievements we managed, but it is also an opportunity to pay tribute to those users who have been with Shopee.

“Accordingly, Shopee continues to celebrate the local seller community by honouring Vietnamese products and spreading the concept of preserving traditional values to users across the country.

“On this occasion, we also have a series of attractive offers and entertainment, enabling users to enjoy their shopping journey and reward themselves as well as their families with meaningful presents at minimal cost at the end of the year."

Shopee Celebrates Local

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Aimed at honouring and supporting local sellers in its journey of selling Vietnamese products on the Shopee platform, the ‘Shopee Celebrates Local’ programme enables consumers to learn impressive stories from familiar brands such as Nước mắm Tĩn Hà Nội, Mắm truyền thống Lê Gia, Dalat Farm, Cocoon, Biti's, and Gốm sứ Minh Long.

Not only a bridge to help users discover unique and quality Vietnamese brands, enhancing community and spreading the local culture, the programme also offers many promotions from free delivery to discounts of up to 50% on quality Vietnamese products in various categories, and attractive gifts from ShopeePay and ShopeeFood.

More details can be found at:

Celebrating users with promotions like 90% discount and amusement

From now through 12.12 shoppers can enjoy various deals with up to 90% discounts from brands and sellers and collect Xtra coin cashback vouchers worth up to VNĐ1.2 million.

In addition, vouchers worth up to VNĐ200,000 will be available for users to redeem on 12.12, allowing them to save more.

On the occasion, when watching Shopee Live, users can enjoy delivery discount offers of up to VNĐ99,000, get 12,000 cashback coins daily for orders from now until 12.12, share in the four-million Shopee coin pool, and get a 50% discount voucher every Wednesday.

Do not forget to hunt for more exclusive half-price deals on livestream via Shopee Live at noon every day from 5.12 to 10.12, and during the golden hours on 11.12 and 12.12. More details are available at

Moreover, when paying with ShopeePay, users have the opportunity to receive shopping vouchers worth up to VND1.2 million, discounts of up to VND120,000 on flight tickets and VND80,000 off on orders from VND0 upon successful activation of ShopeePay on Shopee app. Also, from 1.12 to 12.12, ShopeeFood brings users a variety of promotional collections with free delivery offers.

In the near future Shopee will tie up with Vietnam Prosperity Joint Stock Commercial Bank (VPBank) to launch a co-branded international debit card with many exclusive offers from Shopee for cardholders.

Excitement during year’s last month with exclusive entertainment programmes during 12.12 Birthday Sale

The 12.12 Birthday Sale TVC will feature an interesting collaboration between actor Lê Dương Bảo Lâm and talented rapper HIEUTHUHAI. Users also have the opportunity to interact with these two artists via livestream at 8PM on 9.12.

On 11.12 and 12.12, the home-shopping TV programme ‘Noi vui mua nhieu’ will return on TodayTV, Hau Giang Television and Shopee Live with two popular celebrities, supermodel Vo Hoang Yen and singer ST Son Thach.

On 12.12, 99 lucky users who correctly predict the outcome of the World Cup semi-final will receive tickets from Visa to experience what is happening behind the scenes at the football event in virtual reality.

Users also have the opportunity to win the official 'Al Rihla' ball of the 2022 World Cup for making the most and fastest correct predictions, and the chance to share up to 145 million Shopee coins in the pool and receive many shopping vouchers from Visa.

Support from and engage Shopee seller community

In response to a programme launched by the Ministry of Industry and Trade and the HCM City Department of Industry and Trade, Shopee delivers many exclusive offers to users nationwide.

From 15.11 to 22.12, users have access to product collections at up to 90 per cent discounts across all categories and can enjoy many free delivery vouchers when shopping on the Shopee app. Through the programme, Shopee hopes to join hands to enable businesses nationwide to access a large user base on its platform to achieve growth and digital transformation.

From 2.12 to 18.12 it is running the ‘Shopee KOL Sellers’ programme with a series of activities including information sharing and seller contests on Shopee social media platforms. The programme aims to connect the seller community across the country with the mission of sharing and inspiring, and creating opportunities to learn and exchange knowledge.