Coca-Cola Vietnam hosted its inaugural "24 Hours of Feel It All with Coca-Cola Festival" over the weekend, bringing a football-inspired cultural and community experience to fans in Việt Nam during the FIFA World Cup 2026™.
The Vietnamese Embassy in Laos on July 18 organised a screening of the Vietnamese film "Mưa Đỏ" (Red Rain), attracting more than 300 participants from 21 agencies, organisations, businesses, and the Vietnamese community in Laos.
Nestling in Tân Phụng 2 village of Phù Mỹ Đông commune, Mũi Vì Rồng (Dragon Fin Cape) is emerging as one of Gia Lai province's most captivating coastal attractions, drawing travellers eager to discover its pristine landscapes, dramatic rock formations and local legends.
The Vietnamese community in Germany's southern Bavaria state has taken part in the Augsburg Multicultural Summer Festival 2026 as an honoured guest, helping to promote the image of Việt Nam and strengthen people-to-people exchanges.
The festival will mark the first ever combined exhibition, scientific conference, sport and art performance event related to Ngọc Linh ginseng (Panax vietnamensis, or Vietnamese ginseng).
It has been 1,000 years since the villages formed a kết chạ (sworn bond or ritual alliance), which emerged from the need for community solidarity during land reclamation, for water control or defence against natural disasters and enemy invasions.
Because gastronomy is central to cultural identity, the United Nations World Tourism Organization (UN Tourism) has promoted food tourism as a key driver of cultural heritage and local economic growth.
The production premiered recently at Hòa Bình Theatre in Hòa Hưng Ward, HCM City, attracting an audience of 2,000 people. It combines various art forms, including circus, singing, dance and visual arts.
The Cửu Long (Mekong) Delta city of Cần Thơ has issued a cultural programme for the second half of this year to promote tourism and attract tourists.
The Cửu Long (Mekong) Delta province of An Giang will welcome the International Council on Monuments and Sites (ICOMOS) to conduct an assessment process at the Óc Eo - Ba Thê Archaeological Site.
As the last meal boxes are handed out and parents return to the hospital wards to be with their children, the volunteers begin cleaning their kitchen, ready to do it all again the following Sunday.
From the bamboo and reeds of the Trường Sơn forests, the Bru Vân Kiều fashion flutes for different purposes — the Sáo Khui for daily life alongside the Sa Nớt epic, and the Sáo Pi and Sáo Sui for sacred rituals.
A carnival parade was held on July 18 evening in the central province of Khánh Hòa, conveying the locality's stories and messages to domestic and foreign visitors.
Dr Nguyễn Thu Hạnh, director of the Centre for Research and Development of Việt Nam Cultural Industry, said Việt Nam has traditionally focused on preserving heritage rather than creating new value from it. The key obstacle, she noted, is the weak connection between heritage and science, technology, education, design, communications and the marketplace, limiting its economic, educational and social impact despite the country's abundant cultural resources.
The official opening ceremony of Khánh Hòa Sea Festival 2026 at the provincial 2/4 Square on July 17 night offered thousands of visitors and high-level official delegates art performances from hundreds of Vietnamese and international artists.
The accolades underscore the skill and creativity of Vietnamese circus artists while helping raise the international profile of the country's circus arts.
Accessible at https://discover.moscow/vi, the platform provides a one-stop source of travel information, featuring practical guidance, seasonal itineraries and planning tips for visitors. It showcases the city's key attractions, cultural routes, parks, events, restaurants, shopping destinations and family-friendly activities, enabling travellers to organise their trips before arriving in Moscow.
Rather than choosing a destination first, many travellers now plan their trips around concerts and music festivals, turning music tourism from a niche trend into a powerful driver of travel demand across Southeast Asia.
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