In mid-October, coastal destinations across the province began welcoming winter tourists. At Po Sah Inu Tower, Bàu Trắng, and resorts along Mũi Né beach, visitors are enjoying sightseeing and tourism services, while accommodation bookings are rising ahead of the peak season of international tourism.

In Mũi Né Ward, bookings have increased since early October. Tourism businesses said winter visitors typically stay for seven to 20 days, seeking not only beach holidays but also sports, local cuisine and cultural experiences, including kite surfing, jet skiing, stand-up paddleboarding and tours of fishing villages and traditional craft sites.

Although the peak season has only just begun, some accommodation providers have reported bookings of 40-60 per cent. Occupancy is expected to rise in December, over Christmas, and in January as visitors ring in the New Year. While Russian and Ukrainian tourists previously accounted for a large share of Mui Ne’s international market, interest from Poland, the Netherlands, the UK, Germany and France is growing this year.

Hotels and resorts are upgrading facilities, training staff and developing packages combining beach holidays with wellness services and seasonal activities to meet the market demand.

Alongside festive events, the resort is capitalising on the area’s warm, sunny climate by combining beach holidays with cultural experiences, local life and cuisine to meet the increasingly diverse needs of international tourists, he noted.

Trần Thị Ngọc Minh from Pandanus Resort said the resort organises weekly activities introducing Cham pottery and cuisine with local artisans, alongside tours to cultural destinations.

Local authorities are upgrading tourism infrastructure and services. Coastal destinations, including Hòa Thắng, Phan Thiết, Tiến Thành and La Gi, are promoting local attractions and improving service quality to welcome international visitors.

The province is developing tourism products linked to natural and cultural resources, festivals, traditional craft villages and OCOP products. Linked tours, weekend packages and night-time tourism in Đà Lạt, Phan Thiết, Mũi Né and other localities are also being expanded.

In the first nine months of 2026, Lâm Đồng welcomed more than 1.09 million international visitors, up 14.48 per cent year on year. It aims to receive 1.58 million international arrivals this year, a rise of 22.77 per cent from 2025.

To achieve this target, the province will step up promotion in key markets and reach out to potential markets in Northeast Asia, Southeast Asia, Europe, North America and the Middle East. — VNA/VNS