The centerpiece exhibition features more than 100 documents, materials and photos, some made public for the first time. It highlights President Hồ Chí Minh’s life, career and revolutionary activities in China and his close ties with Chinese revolutionaries, intellectuals and people, underscoring the formation, cultivation and continuation of Việt Nam-China friendship across periods.

Five years after composer Phú Quang’s death, his enduring songs about Hà Nội, love and longing will return to the stage in a special concert bringing together generations of artists and his children, who are taking on the responsibility of preserving and passing on his musical legacy.

The arrangement fused a song familiar to international audiences with the distinctive timbre of a traditional Vietnamese instrument, showcasing the young artist’s versatility on a multicultural stage and earning her third prize at the Echo of the Nomads 2026 International Ethno-Hit Contest.

Step aboard this futuristic spice ship and discover the flavours of Vietnamese phở through sight, smell, touch and sound. This immersive museum brings traditional spices and culinary culture to life with cutting-edge digital technology.

Social media has become an important channel for promoting the village. Visitors often take photos among the colourful incense bundles and share them online.

September brings a different kind of beauty to Việt Nam, from golden rice terraces and powerful waterfalls in the northern mountains to misty mornings in Đà Lạt and the quiet charm of Huế. These are seasonal highlights worth slowing down for, offering travellers a chance to experience the country at its most beautiful and memorable.

One of the five-year plan's guiding principles is to place people as the centre, the key subject, ultimate goal and driving force of development.

Seasonality has long been a challenge for Việt Nam’s tourism industry. In many localities, tourism peaks in summer but visitor numbers fall during the rainy months. Destinations are now seeking to restructure their tourism ecosystems and develop products that can operate year-round.

From the bustling markets of Tokyo to the tranquil shores of Hà Nội’s West Lake, a remarkable bluefin tuna journeyed across continents to become the centrepiece of a cultural feast at Sheraton Hanoi Hotel.