HÀ GIANG — Located in Việt Nam’s northern mountainous region, Hà Giang has long been a draw for adventure seekers and culture enthusiasts alike, with its pristine natural beauty and rich ethnic heritage. The province aims to welcome around 3.5 million tourists in 2025.

A tourism boom in early 2025

"Hà Giang captivates adventurers and culture lovers with its untouched landscapes and vibrant ethnic traditions. Photo tuyengiao.hagiang.gov.vn

In the first quarter of 2025, Hà Giang recorded over 848,000 tourist arrivals, including nearly 108,000 international visitors and more than 740,000 domestic travellers. Tourism revenue reached an estimated VNĐ2.3 trillion (US$89.1 million), marking a notable increase compared to previous years and highlighting the province’s rapid development as an ecotourism hub.

Hà Giang leaves a lasting impression on visitors, who are captivated by its rugged landscapes and warm hospitality. Nguyễn Đức Anh, a traveller from Hồ Chí Minh City, commented on the region’s progress over multiple visits, appreciating both the improved service quality and the province’s enduring charm. First-time visitors, such as Maria Gonzales from Spain, are often struck by Hà Giang’s unspoiled beauty and its deep-rooted traditions. The local cuisine, in particular, made a strong impression on her.

Iconic attractions and cultural experiences

Hà Giang’s renowned landmarks continue to attract visitors throughout the year. Key attractions include the Vương Family’s Palace, the Lũng Cú National Flagpole, Lô Lô Chải Cultural Village in Đồng Văn, Mã Pì Lèng Pass, and boat tours on the Nho Quế River.

The Lũng Cú National Flagpole is among key attractions in Hà Giang Province. Photo baodantoc.vn

Other must-visit sites include Pả Vi Mông Cultural Tourism Village in Mèo Vạc district, the Zero Kilometer Marker, Cấm (Forbidden) Mountain in Hà Giang City, Vị Xuyên National Martyrs Cemetery, Hill 468, Hoàng Su Phì terraced fields, and Suôi Thầu Plateau in Xín Mần District.

Beyond its natural beauty, Hà Giang’s deep cultural traditions enhance its appeal. Visitors can experience unique ethnic festivals, such as the fire dancing festival of the Pà Thẻn ethnic group, the coming-of-age ceremony of the Dao ethnic people, and the mesmerising khèn dance of the Mông ethnic group. These vibrant cultural elements contribute to Hà Giang’s charm, attracting those eager to explore the local heritage.

A commitment to sustainable tourism

Hà Giang is prioritising sustainable tourism by enhancing service quality while preserving ethnic cultural values. Community-based tourism initiatives in districts such as Đồng Văn, Mèo Vạc, and Quản Bạ have successfully combined economic growth with environmental and cultural conservation. These projects not only provide income for local residents but also offer visitors a chance to experience ethnic minority life firsthand.

The Lô Lô Chải Cultural Village in Đồng Văn. Photo thiennhienmoitruong.vn

The province is also committed to green tourism and maintaining fair prices during peak seasons. By fostering trust and goodwill among travellers, Hà Giang continues to improve its reputation as a welcoming destination.

To support this growth, the Hà Giang People’s Committee has implemented a series of initiatives, including infrastructure improvements, market development, and cross-border trade facilitation. Plans to develop the Xín Mần – Đô Long and Săm Pun – Điền Bồng border gates aim to boost economic and cultural exchanges with neighbouring Chinese provinces.

Hà Giang is also expanding its tourism products by promoting interprovincial travel routes and collaborating with international organisations on sustainable tourism development. The province is rolling out the "Hà Giang Tourism Branding and Positioning" programme to enhance its global tourism presence. A dedicated workforce development plan for 2025 and beyond aims to raise service standards and attract even more visitors.

Hà Giang continues to forge both domestic and international partnerships to promote tourism, with events such as the annual Buckwheat Flower Festival remaining key attractions.

With a well-planned strategy and a firm commitment to sustainable tourism, Hà Giang is poised to solidify its position as one of Việt Nam’s top ecotourism travel destinations. VNA/VNS