|Many motorbikes with high engine displacement were introduced at the Vietnam AutoExpo 2018 in Hà Nội in June. — Photo C.I.S|
HÀ NỘI — Việt
That forecast was released by the Vietnam Association of Motorcycle Manufacturers (VAMM) two years ago. But its sales figures in recent years show that the consumption of vehicles produced by five VAMM members—Honda, Piaggio, Suzuki, SYM and Yamaha—has increased every year.
In 2015, the whole market consumed only 2,849,060 vehicles. Consumption rose to 3,121,023 vehicles in 2016 and 3,272,373 motorcycles of all kinds in 2017.
In the first half of this year, VAMM said its members sold 783,940 vehicles, up 6.1 per cent compared with the same period last year.
The Vietnamese motorcycle market consumed 1,586,444 vehicles of all kinds during the period, including those produced by VAMM members and other brands such as Ducati,
Insiders said that the sales figure this year would exceed the nearly 3.3 million vehicles sold in 2017. The second half of the year is always the time for promoting motorbike sales, as students were entering the new school year and the Tết (Lunar New Year) holiday shopping season begins.
According to Executive Vice President of Asia Pacific cum General Director of Piaggio Vietnam Gianluca Fiume, the Vietnamese motorcycle market is clearly divided into the segments of popular motorbikes and luxury ones. Vietnamese consumers not only see vehicles as a means of transport, but also a way to demonstrate their status.
He did not disclose the sales figures of Piaggio but he confirmed that the firm’s sales grew by double digits in the first half of this year. The top sellers were Piaggio Medley and Vespa GTS.
Gianluca also noted that Việt Nam’s economy was growing and people’s incomes had risen, leading to the trend of using high-end scooters.
In the future, the high-end scooter segment will grow faster than the overall growth rate of the motorcycle market. For this reason, 10 years ago Piaggio set the target to build Piaggio
Potential of high engine displacement motorbikes
The market of motorcycles with high engine displacement has recently heated up, as some of the giant firms including Suzuki, Trường Hải Auto Corporation (Thaco) and Honda have focused distribution in this high-potential segment.
After success with its popular models, Suzuki has been focusing on the more-than-300cc motorbike segment.
Meanwhile, after becoming the distributor of the BMW brand earlier this year, Thaco quickly introduced the first batch of BMW Motorrad motorbikes to Việt
Honda Vietnam, which used to focus on the production of semi-automatic motorbikes, scooters and cars, has since May stepped into the high engine displacement motorbike segment with the opening of Honda Motor Showroom in
Toshio Kuwahara, CEO of Honda Vietnam said he chose
In addition, there were many other large motorcycle manufacturers that would raise the “heat” for the market. After
Meanwhile, a representative of Yamaha
Besides Yamaha, Thaco and Honda Vietnam, the motorcycle market includes major brands from the US and Europe such as Harley-Davidson, Ducati, Triumph and Royal Enfield, which introduced new products to customers at the Vietnam AutoExpo 2018 in Hà Nội in June.
Representatives of Ducati distributor in Việt Nam Bích Trang said that more and more carmakers were participating in the motorbike market in Việt