HÀ NỘI — Southeast Asian ride-hailing company Grab on Tuesday officially launched its on-demand food delivery service GrabFood in Hà Nội.

With the official launch of GrabFood, Hà Nội has become the second city in Việt Nam to receive the whole range of Grab’s consumer services, including on-demand transport (GrabTaxi, GrabCar, GrabBike), parcel delivery (GrabExpress), and food delivery (GrabFood) through one mobile app.

“GrabFood is a natural extension of our transport offerings. Vietnamese consumers are excited to try new things, and will choose a food delivery platform that offers the most dependable service providing the widest range of food offerings with best value-for-money and fastest speed of delivery,” said Jerry Lim, Country Head of Grab in Việt Nam.

“GrabFood meets the needs of consumers, while at the same time enabling better income and revenue opportunities for our delivery and merchant partners in HCM City and Hà Nội, especially those with shops or stalls located in more remote areas,” said Jerry Lim.

“With no minimum order required, consumers can order from a wide selection of cuisines available, enjoying the convenience of having their favourite food delivered fast, right to their doorsteps within 25 minutes on average,” said Demi Yu, Regional Head of GrabFood Thailand, Malaysia, Việt Nam and the Philippines.

In HCM City, GrabFood was beta tested on May 10 and officially launched in June and has since achieved impressive month-on-month growth. In September, delivery orders of GrabFood grew by 2.3 times compared to the previous month.

Meanwhile in Hà Nội, GrabFood was beta tested on September 5. After less than a month, the number of merchant-partners increased 8 times.

In September 2018, average monthly income of GrabBike driver-partners in HCM City and Hà Nội grew 20 per cent compared to the previous month, thanks to additional income opportunities from delivering food and parcels, on top of taking rides.

Consumers pay by cash on delivery and Grab is also working on enabling a cashless option for more seamless payment directly to merchant partners.

“GrabFood is the next major step in our path towards becoming an everyday super-app that meets the daily essential needs of consumers. Our interconnected and interlinked services enable us to build an ecosystem that benefits not only our customers and driver-partners, but also our merchant-partners and delivery-partners,” Jerry Lim said.

“Currently, two out of 10 Vietnamese people are using Grab services every month. As a technology platform, Grab is committed to long-term investment in Việt Nam, thereby improving the quality of living by better serving the Vietnamese and driving Việt Nam towards the digital economy,” Jerry Lim added. — VNS