HCM CITY — The first-ever BMW Joyfest and BMW Motorrad Day in Việt Nam are being held at HCM City’s Sala Urban Area in District 2 with a range of activities and test drive experiences for BMW customers and enthusiasts.

At the BMW Joyfest on September 28 and 29, participants have the opportunity to view the latest BMW models such as the 7-series, which has made a comeback after a two-year absence from the Vietnamese market, the X2, which has come for the first time to Việt Nam, the MINI 3-door, and MINI 5-door, said Phạm Văn Tài, general director of Trường Hải Auto Corporation (Thaco).

Customers will enjoy professional car performances and test drives under the guidance of BMW and BMW Motorrad experts.

There are also other activities for all ages such as outdoor games, an acoustic performance, magic shows, and a children’s car race.  

BMW Motorrad Day will take place on September 30 featuring the latest BMW Motorrad motorcycles and BMW/MINI models and a motor show by stunt rider Mattie Griffin.

Dr Markus Schramm, CEO of BMW Motorrad, said: “Việt Nam is very important market for us because the growth expectations are very high.”

Việt Nam has a big population of roughly 100 million people, and a very young population with an average age of 30, he said.

“So we see a bright future for BMW Motorrad here in Việt Nam. We are very happy that we found a very strong partner.”

He said next year in his group and Thaco would have two areas of focus: dealer development and building the brand in Việt Nam.

Thaco is the new official importer of BMW and MINI vehicles in Việt Nam following a deal with the German giant last January. — VNS