Usmanov steps up Everton ties with naming rights deal

January 15, 2020 - 17:34
Russian billionaire Alisher Usmanov has increased his association with Everton after paying 30 million pounds (US$39 million, 35.1 million euros) to secure an exclusive option on naming rights for the Premier League club's proposed new stadium.

 

Russian billionaire Alisher Usmanov. -- Photo football-addict.com

Football

LONDON — Russian billionaire Alisher Usmanov has increased his association with Everton after paying 30 million pounds (US$39 million) to secure an exclusive option on naming rights for the Premier League club's proposed new stadium.

Uzbekistan-born Usmanov, who sold his shares in Arsenal in 2018, is a long-time business partner of Everton's majority shareholder Farhad Moshiri.

The 66-year-old has been linked with buying a stake in the Merseyside team.

Usmanov's holding company USM already sponsors Everton's Finch Farm training ground and he has now ploughed in further money with an agreement in place for the naming rights for the new arena at Bramley-Moore Dock, which is scheduled to be completed by 2023.

A contract has already been agreed on a deal for the rights for the new ground and Usmanov's 30 million pounds buys him first option of pursuing that at current market rates once the build is near completion.

Usmanov's investment was revealed as Everton published accounts for 13 months -- due to a realignment of their accounting period -- showing the club made a loss of 111.9 million pounds despite posting the second-highest revenues in their history of 188 million pounds

Everton's chief finance and commercial officer Sasha Ryazantsev said Moshiri "continues to invest in the club and is committed to ensuring the new stadium project progresses" and the majority shareholder is "excited by the plans and the progress made".  — AFP

 

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