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HÀ NỘI-- TikTok has been named an official partner of the 31st Southeast Asian Games (SEA Games 31). 

TikTok will launch the hashtag #SEAGames31 as part of the collaboration, allowing sports enthusiasts to update information about the Games directly on the platform and monitor training progress and support athletes during the competition.

The company will accompany athletes via the “Tôn Vinh Những Nỗ Lực Đỉnh Cao” (Honour the Best Efforts) campaign to promote their efforts and inspirational training journey.

Nicholas Phạm, Product Operations Director of TikTok Vietnam, said: “We are honoured to be a partner with the 31st SEA Games Organising Committee to enhance sports content on the TikTok. Accompanying the event, TikTok looks forward to spreading the sports-loving spirit of Vietnamese people to friends in the region through a global language, which is the sporting language.

"Fans are more eager than ever to access close-up photographs and videos of athletes that they miss due to their inability to attend live events, therefore, we intend to publish a series of engaging content exclusively for the TikTok community throughout the event.”

TikTok will stand beside Vietnamese athletes competing at the region's greatest sports event.

The campaign's series of appealing content will be carried out with diverse topics under the hashtag #NoLucDinhCao," offering fans a bird's-eye view of the athletes' journeys at the Games, including an opening video to introduce the spirit, effort and feelings of the Vietnamese athletes.

Others include four videos of inspirational success stories of six athletes involved in content creation on TikTok and six videos that capture memorable behind-the-scenes moments with an interesting Q&A session with athletes accompanying the campaign.

TikTok's campaign has received the support of athletes who have gained long records, such as football players Nguyễn Hoàng Đức and Nguyễn Thanh Nhã, Taekwondo athlete Châu Tuyết Vân, boxer Trần Văn Thảo, swimmer Hoàng Qúy Phước, as well as the GAM and Team Flash e-sports teams.

At the same time, TikTok will host six interviews with Vietnamese athletes broadcast on @TikTokLIVEVietnam and on each player's TikTok accounts.

TikTok has been a home for sports enthusiasts, helping users find their own community with similar interests, and connect with sports events and athletes in a new way in recent years.

Creative content and useful information from the world's top tournaments such as the Tokyo 2020 Olympics, Beijing 2022 Olympics, EURO 2020, and other sporting events are widely shared on TikTok. VNS