A performance of Coldplay. The band’s show in Singapore has attracted many Vietnamese fans to flock to Singapore. — Photo from prestigeonline.com

HCM CITY — Many Vietnamese intend to flock to Singapore to attend the UK rock band Coldplay’s concert series in January 2024, pushing accommodations search up.

Digital travel platform Agoda reported that they had observed a remarkable 814 per cent search increase for accommodations in Singapore during Coldplay’s concert series in January 2024 from Việt Nam.

The data is derived from Agoda's accommodation search, analysing search trends between June 18 - 20 2023 for check-in dates in the period January 23-31 2024 compared to the same weekdays a week before.

The significant upswing aligns with ticket releases for the highly anticipated six-day Coldplay concert series, demonstrating the undeniable power of music as a major travel motivator. With six shows, Singapore will be the main stop in Asia during Coldplay’s ‘Music of the Spheres World Tour’.

The surge was mirrored by neighbouring countries Malaysia and Indonesia but based on Agoda’s search data Singapore can also expect more travellers from Hong Kong, Thailand, the US, Australia, India, the Philippines, and many other markets.  

All told, the platform has seen an 8.7-time increase in searches for the City State during the concert dates.

“Music inspires a great deal of passion, and dedicated fans are truly remarkable as they will travel far and wide to see their favourite acts live,” said Enric Casals, regional associate vice president Southeast Asia at Agoda. “This spike in accommodation bookings is a testament to the undeniable lure of live musical experiences, showcasing the profound impact they have on travel decisions.”

Despite the surge in bookings and searches for Singaporean properties, Agoda confirmed that there are still plenty of offers to be had with an abundance of hotels to choose from in the Lion City. 

Travellers can enjoy additional discounts when bundling flights and hotels for trips to Singapore and across the globe, helping travellers see the world for less, the company added.

According to prestigeonline.com, the iconic British band was originally set to perform at the National Stadium only for four nights from 23 to 27 January 2024, and then announced a fifth show for January 30. On June 20, concert organiser Live Nation Singapore said that Coldplay would perform a sixth gig on January 31. It is the first time in the stadium’s history that a music act will play for six nights.

“The event is part of Coldplay’s record-breaking Music Of The Spheres World Tour, which started in March 2022 and has sold over 7 million tickets so far,” the website said. — VNS