CUPERTINO, CALIFORNIA - MediaOutReach - 9 November 2020 - SugarCRM Inc., theinnovator of time-aware customer experience (CX), today announced that Home Instead Australia has expanded its relationship with SugarCRMthrough extended use of its time-aware CX platform to deepen its engagementwith clients, their families and the community and to deliver more personalisedcare and experience.

With the growing number of seniors increasing sharply, Home InsteadAustralia's commitment towards supporting seniors, their families and thecommunities remain unwavering. They understand that great care outcomes and servicesstart with understanding their clients and the community, and the best way isto engage with them at a deeper and personalised level.

"We pride ourselves with the level of high quality,relationship-based in-home care services that are rendered by ourhighly-skilled and trained caregivers," said Justin Toon, Director --Information Technology, Home Instead Australia. "Our expanded use of SugarCRM'sCX platform will greatly enhance our ability with a clearer view of ourclients' journey and their engagement with us. It will allow us to become moredeeply engaged with current clients, drive stronger relationships with them aswell as increase our reach into the community."

Home Instead Australia will continue to leverage Sugar Sell, Sugar Serve and Sugar Connect and expand use across the team to capture, track and analyse dataused to develop relationships at every stage of their engagement with clientsand families. The data will also be used to drive market segmentation and formore personalised interactions and care information through Sugar Market's marketing automation capabilities, together with Sugar Customer Journey Visual Task Manager.

"Our society is ageingglobally, and it is important we understand how senior care can be tailoredbased on a deeper connection and understanding of what they need. We are proudto work with Home Instead Australia and be their long-time partner towardsbringing more specialised care into the community via their in-home careservices and more," commented Jason du Preez, SVP and GM, Asia Pacific, SugarCRM. "At Sugar, we believe in working with customers to create a clear view oftheir customers and with great understanding comes improved communications,increased engagement and growth through the use of Sugar's time-aware CXplatform."

In order to support effective care continuum as well as sustainable caremodels, Home Instead Australia will be looking at future considerationsincluding Sugar's AI-enabled capabilities to predict, forecast and take actionsto enhance its business models. Sugar'stime-aware CX solutions enable marketing, sales, and service teams to gain ahigh-definition view of the customer and deliver a better experience across thecustomer journey. To learn more, visit https://www.sugarcrm.com/solutions/.

About Home Instead Australia

Home Instead Australia has been the trusted partner for careservices in Australia since 2005. Part of a global in-home care servicesprovider with footprints across 14 countries, Home Instead Australia is alocally owned and operated national network with more than 40 offices servingseniors from across the country's major states and cities.

About SugarCRM

SugarCRM's time-aware sales, marketing and service softwarehelps companies deliver a high-definition (HD-CX) customer experience. Formid-market companies and anyone that wants a CX-driven platform, Sugar givesteams the time-aware customer data they need to achieve a clear view of thecustomer and reach new levels of business performance and predictability andincrease customer lifetime value.

More than 4,500 companies in over 120 countries rely onSugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.