An image of Hotel Perle D’Orient Cat Ba. Việt Nam is forecast to become a major player in the regional hospitality investment market. — Photo courtesy of Hotel Perle D’Orient Cat Ba

HCM CITY — Việt Nam is front-and-centre within the global hospitality investment conversation and two landmark transactions underscore the country's emergence as a major player in the regional hospitality investment market, experts said.

Parkroyal Saigon, with 186 keys, was sold by Singapore-based UOL Group Limited to a domestic investor, while Hotel Perle D’Orient Cat Ba was sold by domestic investors to a consortium of international investors. The combined transaction volume of both deals reached US$53.7 million.

Both the Parkroyal Saigon and Hotel Perle D’Orient Cat Ba transactions were advised by JLL Hotels & Hospitality Group, a leading professional services firm specialising in real estate and investment management.

"Well-capitalised Vietnamese investors, including hospitality specialists and diversifying corporations, are driving transactions across urban and resort properties, while foreign investors selectively target premium institutional-grade assets, as highlighted by recent transactions" said Karan Khanijou, senior vice president, investment sales, Asia, JLL Hotels & Hospitality Group. 

"Our revised forecast of $200 million for 2026 reflects the growing confidence international and regional investors have in Việt Nam's hotel sector fundamentals and long-term growth trajectory."

The transactions are part of a broader surge in Việt Nam hotel investment activity, with JLL forecasting the market to reach $200 million in transaction volume for 2026. This milestone positions Việt Nam as an increasingly prominent destination on the Southeast Asian hospitality investment landscape.

JLL Hotels & Hospitality Group provided comprehensive transaction advisory services for both deals, leveraging deep local market expertise and extensive regional networks to connect international capital with premium hospitality assets. The successful completion of these transactions demonstrates the firm's leading position in Việt Nam's evolving hotel investment market.

"Việt Nam's entry into the $200 million transaction threshold marks a significant inflection point for the market," added Trang Lê, country head, JLL Vietnam. 

"While still developing compared to more established markets like Thailand and Singapore, Việt Nam offers compelling fundamentals including robust economic growth, expanding tourism infrastructure, and attractive entry valuations for quality assets."

The transactions involved strategically located properties positioned to capitalise on the country's recovering tourism sector and growing business travel demand. 

Both assets represent premium hospitality offerings in key gateway and resort markets, reflecting the institutional-quality investment opportunities now available in Việt Nam's fast-evolving hotel sector.

Việt Nam's hospitality investment market benefits from the country's strategic location, rapidly growing middle class, and government initiatives promoting tourism development. The market's progression toward $200 million in annual transaction volume signals its transition from an emerging opportunity to an established component of regional hospitality investment strategies. — VNS