AI takes the wheel in tourism industry, cutting operating costs

Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.

Southern spectacle: T&T City Millennia hosts epic free music & light festival

T&T City Millennia in Tây Ninh will ignite a cultural landmark — an outdoor music and visual arts celebration entitled “Awakening Heritage, Stepping into a New Era” on the evening of August 9, featuring Chi Pu and other top Vietnamese stars, a cutting‑edge drone light show with over 1,000 drones, and the opening of the immersive Millennia Journey promenade — all free of charge.

Đà Nẵng's braised mackerel scad a favourite even for hard-to-please Hanoians

To cook the dish, Linh’s mother woke up early in the morning and went to a beach near her house to wait for fishing boats returning from the high seas to buy the freshest fish possible. The meal made from the fish was so delicious that all six of my family members, including my two young grandchildren, immediately loved it. 

Sport tourism enhances Việt Nam's destination appeal

According to Dr. Đoàn Mạnh Cương from Nguyễn Tất Thành University, many Vietnamese regions possess favourable conditions, including natural landscapes, climate, and rich cultural identities, to host sport events that integrate with cultural and tourism experiences.

Open visa policy – key to winning global tourism race

Việt Nam's e-visa system is now seen as one of the most efficient, convenient, and transparent in the region. Fully online registration, no paperwork or interviews, and fast and flexible processing time have improved foreigners’ entry experience, creating a competitive advantage over countries clinging to complicated and costly visa procedures.

Malaysian culture, cuisine introduced to Vietnamese people

Malaysia Tourism, Arts, Culture & Food Festival 2025 has been held to boost bilateral tourism cooperation and promote the upcoming Visit Malaysia 2026 (VM2026) campaign, with Việt Nam identified as a key priority market within ASEAN.

E-paper