Tourists on a beach in Đà Nẵng City. — VNA/VNS Photo Trần Lê Lâm

HÀ NỘI — Việt Nam has been named one of Asia’s top three countries attracting the highest number of returning international tourists, according to a new ranking by online travel platform Agoda.

Agoda’s 2025 Return Visitor Rank, based on booking data in the first half of 2025, placed Việt Nam third after Japan and Thailand.

Đà Nẵng made its debut in the top 10 most revisited cities in Asia, earning the title of the most attractive city in Asia, according to Agoda. This marks a major milestone for the central coastal city and further cements Việt Nam’s growing appeal on the regional tourism map.

In the first six months, the five most revisited destinations in Việt Nam were Đà Nẵng, Nha Trang, HCM City, Hà Nội, and Phú Quốc. While the three beach paradises captivate visitors with white sand, clear waters, and sun-soaked resorts, the two major cities win hearts with their vibrant urban energy, deep cultural layers, and diverse local cuisine, offering a perfect balance of relaxation and local immersion.

Beyond Việt Nam, Agoda’s ranking also highlighted other major Asian destinations that attract frequent returns, including Bangkok, Tokyo and Osaka, Seoul, Bali, Taipei, Hong Kong, Kuala Lumpur and Johor Bahru. These cities offer a rich array of experiences from food to culture, allowing travellers to discover something new with every visit.

The latest ranking underscores Việt Nam’s strong recovery in tourism and its growing reputation as a destination that not only attracts first-time visitors but also keeps them coming back.

Around 1.56 million international tourists visited Việt Nam in July, bringing the total number of foreign arrivals in the first seven months to 12.2 million, a year-on-year increase of 22.5 per cent, according to the Việt Nam National Authority of Tourism (VNAT).

The nation set an ambitious goal of attracting 22-23 million international visitors in 2025, compared to 17.5 million in the previous year. — VNA/VNS