Mother-of-pearl inlay products of Chuyên Mỹ village. VNS Photo Đoàn Tùng

HÀ NỘI "Craft Villages Essence and One Commune One Product of Hanoi 2023" is taking place at Phú Xuyên stadium, seeking to boost tourism and enhance brand value while preserving the values of traditional craft villages.

Tò he figurine making from sticky rice dough of Phượng Dực Village. VNS Photo Đoàn Tùng

Nguyễn Trọng Vĩnh, Vice Chairman of the People's Committee of Phú Xuyên District, highlighted the significance of this year's event, emphasising the coordinated efforts of multiple sectors and the city in organising the festival. Their aim is to showcase and promote the agricultural and small-scale industrial handicraft products not only from Phú Xuyên and Hà Nội but also from various other regions.

Additionally, the district is taking advantage of this opportunity to introduce Phú Yên's new traditional craft village tourism destination and to launch an e-commerce trading platform designed to boost the visibility and sales of agricultural and small-scale industrial handicraft products originating from the district.

Leather goods from Phú Yên Village now feature new designs to satisfy customers' demand. VNS Photo Đoàn Tùng

Organised by the Hanoi City Investment Promotion, Trade, and Tourism Promotion Centre in collaboration with the People's Committee of Phú Xuyên District, the programme is associated with the 4th Village Honouring Festival of Phú Xuyên District.

A four-day exhibition titled "The essence of craft villages and One Community - One Product" programme of Hà Nội. VNS Photo Đoàn Tùng

"The 4th Village Honouring Festival of Phú Xuyên District aims to show gratitude to the predecessors and skilled craftsmen who have contributed to passing down their crafts to the people," Nguyễn Xuân Quỳnh, head of the Department of Culture and Information in Phú Xuyên District, said.

"It also honours the current artisans who continue these traditions and pass them on to future generations. Furthermore, it serves as a platform to promote traditional craft village products and OCOP products from Phú Xuyên to both the domestic and international markets.

Sofa and chairs of hardwood, a specialty of Tân Dân Village. VNS Photo Đoàn Tùng

“This year's festival encompasses a variety of activities, notably the promotion and introduction of traditional craft village products and OCOP products from Phú Xuyên. We are organising demonstrations showcasing the expertise of traditional craftsmen in the district, presenting non-material cultural heritage performances, traditional folk games, conducting auctions of outstanding and unique products, and introducing tourists to various tourist destinations and traditional craft villages in Phú Xuyên."

The programme provides an opportunity for businesses to promote their brands and showcase their products, especially eco-tourism agriculture models to visitors and consumers.

Phạm Thị Linh, representing Phạm Văn Vinh's fine woodwork production facility, said: "Our facility specialises in producing clocks. We manufacture various types of clocks, from wall clocks to grandfather clocks."

"Currently, our products are sold wholesale online within the country. Participating in the fair helps us promote our products and reach a broader consumer base. I hope to promote our products more and expand into exporting them abroad."

Local hat making and rattan products from Phú Túc Village. VNS Photo Đoàn Tùng

Đỗ Thị Nhỡ is constantly busy at her stall, neatly organising traditional candies and warmly welcoming customers. She explained, "I'm here at the fair with my family's time-honoured candy products. I've been making and selling these traditional sweets alongside my mother since I was just 12 years old."

"Now, I'm passing down this cherished tradition to my children and grandchildren, spanning three generations. Our products are highly favoured by customers, and our booth is always bustling with visitors."

Featuring captivating designs set in picturesque rural landscapes, the fair has become a magnet for visitors. Vũ Mạnh Dũng, a visitor, said, “This year's fair is truly remarkable, showcasing many traditional products from the Phú Xuyên District, especially the intricately woven straw products, woven paintings, embroidered art, custom-made clothing, footwear and more. It's an opportunity for the entire country to discover the district's traditional craft villages and for the locals to introduce their finest craftsmanship to visitors.” VNS