Advertising shifting towards quality over quantity

In the evolving realm of advertising, the focus is shifting towards quality over quantity, emphasising the significance of storytelling, emotional connections, and respecting users' time to ensure campaign success in a competitive and attention-deficient environment, industry insiders said.

Applying AI in developing the national startup database

Building a national startup data infrastructure has become a strategic task, contributing to enhanced competitiveness, information transparency, and deeper integration of Việt Nam’s startup ecosystem into the global landscape.

Local gov't approves investment for Quảng Trạch III LNG Power Plant

The Quảng Trạch III project covers a total area of about 74 hectares, including 54.77 hectares of land and 19.23 hectares of water surface, and is located in Phú Trạch Commune, Quảng Trị Province. It will use combined-cycle gas turbine technology, with a designed capacity of 1,500 MW, plus or minus 15 per cent.

Hà Nội's sustainable agriculture development strategy

To develop sustainable agriculture, Hà Nội has set out several solutions. The city aims to promote modern, clean and organic agriculture, moving toward a circular economy linked with processing and sustainable connections to global value chains.

Mandatory traceability planned for high-risk products

Việt Nam will make origin tracing mandatory for high-risk goods as part of the effort to strengthen quality management and prepare for stricter global standards to expand exports, officials said at a conference in Hà Nội on Thursday.

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