HỒ CHÍ MINH CITY – In the era of booming 3D and Artificial Intelligence (AI) technologies, the way people access information has gone beyond phone and computer screens, unlocking new, immersive learning experiences. Against this backdrop, MSD (known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada) officially launches the Minah Holobox Experience Tour, an interactive community education initiative that leverages 3D hologram and AI technology to raise awareness about HPV (Human papillomavirus) and related diseases.

Patients and visitors can engage with verified educational content about HPV and the burden of disease, endorsed by the Vietnam Association of Preventive Medicine. They can also interact with AI Ambassador Minah, projected by 3D holographic technology powered by the Proto Hologram device, which delivers an engaging, human-like conversation experience. Participants can also take photos with Minah as a fun reminder to continue open conversations about HPV prevention.

D.G.H (27), a patient visiting VNVC in Hồ Chí Minh City, shared: “At first, I was just curious to see how the hologram technology worked, but when interacting with it, I learned that HPV also affects men, not just women. The information was presented in a clear, memorable, and innovative way, which made me realise that I should be more proactive about prevention to protect myself and those around me. If more young people could experience something like this, they would feel less hesitant to talk about HPV and pay more attention to preventive measures.”

An immersive experience with “AI Ambassador Minah” – a vivid 3D hologram powered by Proto Hologram – helps the public access reliable information and raise awareness of HPV prevention. Photo by: Huyền Phạm

HPV infection is extremely common throughout the world. Although the majority of HPV infections resolve spontaneously, persistent infections can develop into related diseases and cancers in both women and men, such as anogenital warts, pre-cancers, and cervical/anogenital cancers.

According to Globocan 2022, Việt Nam records approximately 6,200 new HPV-related cancer cases each year, with over 2,500 women dying from cervical cancer annually. Without timely intervention, it is estimated that by 2070, 200,000 Vietnamese women could lose their lives to cervical cancer. These alarming figures underscore the urgency of enhancing public education and implementing effective preventive measures.

By bringing the Holobox experiential tour to Vietnam, MSD aims to contribute to healthcare innovation and expand meaningful initiatives that promote knowledge and protect community health.- Photo by: Huyền Phạm

Katharina Geppert, Managing Director of MSD Vietnam, shared: “Resolution No. 57 by the Politburo emphasises the importance of breakthroughs in science, technology, and digital transformation as foundations for sustainable development. In alignment with this direction, MSD brings the Holobox Experience Tour to Việt Nam to contribute to the healthcare sector’s innovation journey and support meaningful initiatives that expand access to health education and community well-being.”

MSD is proud to be a partner accompanying the national communication campaign “For a Việt Nam without the Burden of HPV”, initiated by the Ministry of Health in March 2025. The campaign welcomed 25,000 visits and achieved over 23 million online impressions across platforms.

The nationwide campaign “For a Việt Nam without the burden of HPV” initiated by the Ministry of Health with MSD’s support, has attracted 25,000 visitors.– Photo by: Thảo Nguyễn

The introduction of the Holobox Experience Tour in Việt Nam further reinforces MSD’s long-term commitment to impactful public health collaborations and community health improvement, marking a meaningful milestone ahead of MSD’s 30th anniversary in Việt Nam in 2026.

The programme will be held at reputable healthcare institutions across the country as follows:

VNVC Vaccination Centre:

  • VNVC Cantavil (2nd Floor, Cantavil An Phú Shopping Centre, 01 Song Hành Street, Bình Trưng Ward) from November 24 to November 26, 2025

  • VNVC Hoàng Văn Thụ (198 Hoàng Văn Thụ Street, Đức Nhuận Ward) from November 28 to November 30, 2025

  • VNVC Bình Thạnh (L1-07,08 – 1st Floor, Block A&C, Richmond City Apartment Complex, 207C Nguyễn Xí Street, Bình Thạnh Ward) from December 2 to December 4, 2025

  • VNVC Quận 7 (Store No. 0.11A, 0.15 and 0.17 - Mixed-use Residential Area, Lot S6-1, Zone A, South Saigon New Urban Area, 89 Nguyễn Lương Bằng Street, Tân Mỹ Ward) from December 6 to December 8, 2025

  • VNVC Thới An (109 Lê Thị Riêng Street, Thới An Ward) from December 10 to December 12, 2025

  • VNVC Đông Thạnh - Hóc Môn (634 Đặng Thúc Vịnh Street, Đông Thạnh Commune), from December 14 to December 16, 2025

  • VNVC Quận 10 (460 Ba Tháng Hai Street, Hòa Hưng Ward) from December 18 to December 20, 2025

  • VNVC Thanh Lễ–Bình Dương (567 Bình Dương Boulevard, Thủ Dầu Một Ward) from December 22 to December 24, 2025

Xuyen A General Hospital (42 Phan Văn Khải Street, Chợ Hamlet, Củ Chi Commune), expected from January 5 to January 11, 2026

Long Chau Vaccination Centre - Ba Tháng Hai Branch (203–205–205A Ba Tháng Hai Street, Vườn Lài Ward), expected from January 14 to January 25, 2026

For more details and updates on the Minah Holobox Experience Tour, please visit HERE.