Across the world’s busiest cities, a paradox persists: rising incomes without genuine freedom. In the United States, Goldman Sachs reports that nearly 40 per cent of those earning $300,000–$500,000 a year live pay cheque to pay cheque. Median home prices have climbed from $330,000 in early 2020 to $415,000, while the costs of essentials continue to rise, creating pressure even at the top of the income ladder.

Việt Nam is not immune. “Lifestyle inflation” weighs on high earners as luxury goods and fine dining shift from personal reward to social expectation, creating an expensive race that erodes security and peace of mind. Value is being redefined: buyers now look beyond price to weigh quality, sustainability, lived experience, and alignment with personal values. Modern consumers cut lesser priorities but invest in what truly feels “worth it.”

Real estate is undergoing the same shift. Locations that protect time, homes that support health, and communities that age gracefully are replacing surface extravagance as the markers of refinement. Setia Edenia meets this change with a human-centred ethos of true value: Prosperity, Connectivity, and Serenity inside a green, self-sufficient township.

Prosperity begins with place. In the heart of Lái Thiêu on National Route 13, Setia Edenia’s address secures rare centrality alongside daily convenience. Retail, healthcare, education, and leisure form a complete ecosystem within an extraordinary landscape. Crucially, EcoXuan – home to Setia Edenia – features the largest green landscape along National Route 13: a carefully composed tapestry of parks and decade-long plantings that cool the microclimate, soften noise and dust, and frame daily life with calm.

Connectivity brings prosperity to life

Within a comfortable 10-minute walk, residents can reach Lotte Mart, Becamex International Hospital, international schools, and the future metro station at Ong Bo Bridge, turning errands into easy rituals and commutes into brief transitions.

A short drive opens AEON Mall, Song Be Golf Resort, Lai Thieu Market, and key employment hubs, placing work, wellness, and leisure within reach. This network has earned recognition from the PropertyGuru Vietnam Property Awards 2025 for “Best Connectivity Condo Development,” validating how well the project aligns with real urban rhythms.

Setia Edenia: Where true prosperity is measured not by spending, but by well-being, connectivity, and serenity

Serenity ties everything together. Three elegant towers – Azalea, Begonia, and Camellia – rise 27 to 28 floors with 865 condominiums and shophouses shaped by light, air, and proportion. Signature 3.3-metre floor to floor height create an uncommon sense of spaciousness, drawing daylight in and giving each home a composed, expansive feel.

With construction limited to 60 per cent of EcoXuan’s verdant plan, greenery is not an accessory; it is the backdrop. A level-3 leisure deck brings “private resort” sensibilities into the city with a swimming pool, gym, yoga studio, and gardens, while ground-floor cafés, shophouses, and play areas foster a warm, walkable community. Designed by S P Setia with Ong & Ong (Singapore) and Vertical Studio (Việt Nam), the architecture is refined and biophilic, weaving nature into daily routines.

Every architectural detail at Setia Edenia is designed to bring nature into the home, enhancing comfort, privacy, and refined living

Shaped by international standards and set at an approachable price, the project appeals to homeowners who value nature and authentic living. Behind this quiet confidence is S P Setia, a respected regional developer applying rigorous criteria across EcoXuan and Setia Edenia.

Setia Edenia adopts this approachable pricing as a deliberate filter rather than a mass-market invitation. Benchmarking against notable projects along National Route 13 and the Thủ Đức – Bình Dương corridor, the development bundles enduring value that few combine: an integrated EcoXuan township, the corridor’s most extensive greenery, and world-class management by S P Setia.

A representative from Kansas Capital points out, “‘Approachable’ here doesn’t mean stripped-down. It means you pay for fundamentals that outlast trends: location, holistic planning excellence, and operational excellence, rather than performative finishes. The result is a price point that welcomes those who care about how they live, not how loudly they display it.”

The true cost advantage also appears over time. International standards reduce defects and stabilise maintenance, lowering total ownership costs. Professional township operations preserve asset value, while thoughtful layouts and 3.3-metre floor to floor height create a larger ‘felt space’ per square metre. A curated mix of configurations keeps entry points accessible without compromising quality, allowing buyers to match size to life stage instead of trading down on standards.

Who, then, is the well-shaped customer for Setia Edenia?

They are value-intelligent rather than price-sensitive: professionals and business owners who can afford “more,” but choose “better.” They prefer integrated townships for time efficiency, and they respond to international standards because these reduce maintenance risk and preserve asset value.

They prize greenery as an essential part of everyday life: cooler air, quieter surroundings, calmer minds, making EcoXuan’s largest green landscape along National Route 13 a functional advantage, not just a visual one. They are status-quiet, trading conspicuous luxury for comfort, privacy, and thoughtful design. And they think long-term: a home that supports health, shortens commutes, and sits within a managed ecosystem is, to them, a hedge against volatility and a platform for family well-being.

Despite its accessibility, Setia Edenia is intentionally not designed for the crowd. Low site coverage, generous floor to floor heights, and substantial landscape ratios protect serenity and keep density in check. International standards act as a quality gate, naturally narrowing the audience to residents who value nature and will uphold community norms. Amenities, management style, and township rules are calibrated for end-user living.

A living space in harmony with nature, where Serenity becomes an essential part of everyday life

Ultimately, Setia Edenia keeps a clear promise: true value over surface luxury; an integrated EcoXuan address with international-grade management; unmatched greenery along National Route 13; and homes that privilege calm, privacy, and ease through generous ceiling heights and low density. Here, prosperity feels grounded, connectivity feels effortless, and serenity feels natural: a home that holds its meaning, and its value, as gracefully as the life lived within it.

Setia Edenia is poised for market introduction and launch in Q4/2025

Contact Information:

Customer Service Department

Address: Sales Office at Setia Edenia Project, Lái Thiêu Ward, Hồ Chí Minh City

Website: setia-edenia.com.vn

Hotline: 0947.012.255