With 12 million international visitors and ten times that number of domestic tourists, Việt Nam's tourism industry in 2023 has shown very positive signs of recovery. With many changes and new policies, the tourism industry's goal in 2024 will be to fully recover.

From mid-December to the end of January, the pink of the tớ dày flower (also known as the forest peach blossom) adorns the landscape of the mountainous Mù Cang Chải district, from the majestic forests to every small village. With the tớ dày flowers in bloom, dotting the mountain peaks with pink, it’s the best time to visit Mù Cang Chải.

The volume of international arrivals in Việt Nam is forecast to grow in 2024, said The Outbox Company in a report titled “Vietnam Travel Landscape 2024” released on January 17.

In the “Top Destinations” category, the capital city of Hà Nội is ranked fourth, and Hội An ancient city in the central province of Quảng Nam gets the 10th position

Since Việt Nam fully reopened its doors to tourists, many challenges have arisen to fully tap into this sector. But hotels, resorts, and those who work in the industry, are doing all they can to make the country a top spot for international holidaymakers.

Hidden deep behind the mountains, there is a village almost completely cut-off from the outside world. Hang Táu has no electricity, no interne and no modern supplies. People here really do live ‘off-grid’. Tourists can experience primitive nature and have unforgettable memories.

The Opening Ceremony of The National Tourism Year 2024 will take place together with the Ban Flower Festival in March 2024 in Điện Biên Phủ City

Tourism revenue was estimated at VNĐ205.5 trillion (US$8.47 billion), or 102.7 per cent of the annual plan.

Travel agencies are selling Tết tours in preparation for the upcoming holiday. This year's Tết tourism season is starting earlier than usual, to help tourism recover to the levels of 2019.