Store brands benefit supermarkets, small and medium enterprises
upermarkets hope to see a spike in profits by teaming up with private labels to produce affordable and enticing store brands.
strategy hopes to emulate the success of the private brands, which have
been a major success story in recent years, while using supermarket
buying power to expand the supply chain, said Ha Noi Supermarket
Association chairman Vu Vinh Phu.
Phu added that producers will have to re-label their
products with supermarkets names before becoming private label products
sold in supermarkets.