Việt Nam's 2019 national brand value reach $247b, in strong brand group Việt Nam’s national brand value increased US$12 billion to reach $247 billion in 2019, up 5.4 per cent over 2018’s value, according to the Brand Finance’s annual report on the most valuable and strongest national brands 2019.

Việt Nam pushes up national brands

Việt Nam has set a target of having more than 1,000 products recognised as national brands between 2020 and 2030, marking an increase of 20 per cent.

Lacquer art the ideal national brand: expert

The culture ministry’s Department of Fine Arts, Photography and Exhibition recently chose sơn mài (lacquer) art as a national brand.

Uruguay: where nature and technology coexist Ambassador of Uruguay Rosario Portell sends a message to Việt Nam News readers to celebrate the national day of Uruguay (August 25).

Peruvian band's concert to celebrate Việt Nam-Peru relations

Peruvians band Apu Inka will have performances in Việt Nam folk music and the traditional dances of the people living in the Amazon jungle to the high mountains Andes.

Việt Nam records $700m trade deficit in first half of July In the first half of July, Việt Nam's export revenue exceeded US$10.5 billion and its import value topped $11.18 billion, resulting in a trade deficit of nearly $700 million.

Chàm Island successfully protect biodiversity1

Local fisherman Huỳnh Tấn Lộc now earned his living mostly from home-stay and cuisine service or night-fishing on boat rather than fishing.

Trade authority to take flexible trade policy to support exports

The Ministry of Industry and Trade (MoIT) will take the initiative in changing trade policies and collaborate with other ministries and localities to effectively support domestic enterprises to increase exports, it said.

Việt Nam prioritises trade promotion on e-commerce platforms Vũ Bá Phú, Director of the Việt Nam Trade Promotion Agency under the Ministry of Industry and Trade talks to Hải Quan (Customs) newspaper about trade promotion strategies to help Việt Nam take advantage of free trade agreements.

More effort needed to boost national brand value Greater effort is needed to boost Việt Nam’s national brand value so as to earn higher export value, attendees heard at a forum held in Hà Nội on Wednesday by the Ministry of Industry and Trade within the framework of the National Brand Week Programme.