Announcement ceremony of Euro 2024 broadcast gold sponsor in Việt Nam. — Photo toquoc.vn

HÀ NỘI — Electronics maker Casper Việt Nam has officially become the gold sponsor of television streaming application TV360's broadcasting of the UEFA EURO 2024 in Việt Nam.

A ceremony was jointly held by Casper Việt Nam and TV360 of Viettel Telecom Company in Hà Nội on June 4 to announce the sponsorship.

The sponsorship is part of Casper Việt Nam's strategy to put customers at the center, said its General Director Nguyễn Việt Chung.

Casper Việt Nam has set up strategic cooperation with leading digital television content developers such as TV360, FPT Play, K and Galaxy Play to provide new experiences to its clients.

Earlier, Viettel Telecom, a subsidiary of the Viettel Military Industry and Telecoms Group, had announced that TV360 holds the exclusive rights to broadcast the UEFA EURO 2024 finals on all television platforms and social media in Việt Nam.

Twenty-four teams, including hosts Germany, will compete in the finals scheduled to take place from June 15 to July 15, 2024.

UEFA EURO, the largest continental-level football tournament in the world, gathers the strongest national teams in Europe. Held every four years, it is highly anticipated by football fans, ranking second only to the FIFA World Cup, and is also a coveted asset for broadcasters worldwide. VNS