Overseas Vietnamese serve as bridge promoting Việt Nam's image in new development era

July 31, 2026 - 16:18
In Germany, the community has made meaningful contributions to the country's economic, cultural and social aspects while maintaining close ties with their homeland through a wide range of practical activities.
Phạm Khánh Nam, Editor-in-Chief of the Hương Việt magazine – a reputable Vietnamese-language publication serving the Vietnamese community in Germany. VNA/VNS Photo

HÀ NỘI – As the 33rd Diplomatic Conference and the 22nd National Conference on Foreign Affairs approach, Phạm Khánh Nam, Editor-in-Chief of the Hương Việt magazine – a reputable Vietnamese-language publication serving the Vietnamese community in Germany, has shared his views with the Vietnam News Agency on the role of overseas Vietnamese in people-to-people diplomacy, cultural diplomacy, and the promotion of the country's image in the new stage of development.

According to Nam, the 33rd Diplomatic Conference reaffirms the need to build a comprehensive and modern Vietnamese diplomacy that harnesses the combined strength of the entire political system and people for national development, defence and international integration. In this process, the community of more than six million overseas Vietnamese is increasingly recognised as an inseparable part of the nation and an important resource for strengthening Việt Nam's friendship and cooperation with countries around the world.

Nam said experience in recent years has demonstrated that Vietnamese expatriates are playing an increasingly prominent role in people-to-people diplomacy and cultural diplomacy.

In addition to making significant contributions to economic development through investment, trade, knowledge transfer and remittances, they have served as an effective bridge in promoting Việt Nam's image, preserving national cultural identity, and fostering greater understanding and trust between Việt Nam and their host countries. They have become an important source of the country's soft power amid growing international competition in national image, branding and reputation.

He noted that an increasing number of activities organised by overseas Vietnamese communities have attracted the participation of authorities, social organisations, businesses and residents in host countries. These activities not only help preserve Vietnamese cultural identity within the communities but also enable international friends to gain a better understanding of Việt Nam's history, culture, people and development achievements. They represent a vivid example of cultural diplomacy and people-to-people exchanges, where trust is built through direct contact and mutual understanding.

In Germany, the community has made meaningful contributions to the country's economic, cultural and social aspects while maintaining close ties with their homeland through a wide range of practical activities. Overseas Vietnamese associations, businesses, Vietnamese-language schools, media outlets and community organisations have proactively worked with Việt Nam's representative agencies to organise cultural exchanges, trade promotion events, educational cooperation programmes, charitable initiatives and activities connecting the group with their roots, thereby strengthening friendship between the peoples of Việt Nam and Germany.

According to Nam, as Việt Nam enters a new era of development and continues to enhance its standing and reputation on the international stage, maximising the role of overseas Vietnamese has become even more strategically important. With their expertise, experience, social standing and expanding international networks, the expatriates are not only a bridge of friendship between Việt Nam and other countries but also a key component of the nation's soft power.

When provided with opportunities to work alongside Việt Nam's representative missions, domestic authorities and organisations, they will continue to contribute further to enhancing mutual trust, promoting cooperation and projecting the image of a peaceful, dynamic, humane and deeply integrated Việt Nam to the world, thereby helping implement the Party's and the State's foreign policy in the new era of development, he added. VNA/VNS

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