Alex Khan joins as Managing
Director APAC as Company Invests Heavily in Region
SAN FRANCISCO, CA/SINGAPORE - Media
OutReach - 28 August 2018 - Smaato, the leading global real-time
advertising platform for mobile publishers and app developers, today announced
two key strategic hires to manage their expansion in the APAC region.
Alex Khan will serve
as Managing Director APAC. As the former Managing Director of Platforms APAC
for Oath, Khan brings extensive experience in championing programmatic
solutions for in-app publishers, media buyers, and agencies across the region.
Smaato is also announcing the hiring of Toby Williams, Senior Director Demand
Business Development APAC, who brings a wealth of experience from his time as
the Head of Exchange Demand at Oath. Williams will be responsible for building
agency and brand relationships within the region. Khan and Williams will be
based in Smaato's Singapore office.
"I'm excited to lead
the next phase in Smaato's regional expansion," said Alex Khan, Managing
Director APAC at Smaato. "Smaato's focus on in-app advertising is particularly
well suited to the APAC market, which is experiencing explosive growth in
demand from global brands."
As time spent on
mobile becomes increasingly concentrated in apps, in-app advertising in the
APAC region continues to show impressive growth. There has been a major shift
in APAC's mobile ad spending over the past two years, which corresponds with a
growing preference for apps among consumers. In the first half of 2018, mobile
ad spending in APAC was 95% in-app and only 5% mobile web on the Smaato
Smaato has a
significant presence across APAC, particularly China. The company, which was
sold to Beijing-based Spearhead Marketing Communications Group in 2016, has a
data center in China and a growing base of partners and clients in the country.
The expansion of the Singapore office is part of a strategy to invest in countries
where the company is seeing further growth and more demand for its mobile
advertising technology, which delivers high-quality demand to a growing base of
90,000+ apps and traditional mobile websites.
"We are honored that
we were able to attract two digital marketing leaders to join and help us
further expand into the APAC region," said Glenn Fishback, Chief Revenue
Officer at Smaato. "Over the last eight years, Smaato has created a great
foundation in APAC. We are now uniquely positioned to build upon the successes
with these key hires."
Smaato is the leading
global real-time mobile advertising platform, connecting 10,000+ advertisers --
including 91 of the Top 100 Ad Age brands -- with over 90,000 app developers and
mobile web publishers. Smaato manages up to 19 billion mobile ad impressions
daily and reaches over one billion unique mobile users monthly. Founded in 2005
by mobile pioneers Ragnar Kruse and Petra Vorsteher, Smaato has global
headquarters in San Francisco, California, with additional offices in Berlin,
Hamburg, New York City, Shanghai, and Singapore. Learn more at www.smaato.com.