Alex Khan joins as ManagingDirector APAC as Company Invests Heavily in Region

SAN FRANCISCO, CA/SINGAPORE - MediaOutReach - 28 August 2018 - Smaato, the leading global real-timeadvertising platform for mobile publishers and app developers, today announcedtwo key strategic hires to manage their expansion in the APAC region.

Alex Khan will serveas Managing Director APAC. As the former Managing Director of Platforms APACfor Oath, Khan brings extensive experience in championing programmaticsolutions for in-app publishers, media buyers, and agencies across the region.Smaato is also announcing the hiring of Toby Williams, Senior Director DemandBusiness Development APAC, who brings a wealth of experience from his time asthe Head of Exchange Demand at Oath. Williams will be responsible for buildingagency and brand relationships within the region. Khan and Williams will bebased in Smaato's Singapore office.

"I'm excited to leadthe next phase in Smaato's regional expansion," said Alex Khan, ManagingDirector APAC at Smaato. "Smaato's focus on in-app advertising is particularlywell suited to the APAC market, which is experiencing explosive growth indemand from global brands."

As time spent onmobile becomes increasingly concentrated in apps, in-app advertising in theAPAC region continues to show impressive growth. There has been a major shiftin APAC's mobile ad spending over the past two years, which corresponds with agrowing preference for apps among consumers. In the first half of 2018, mobilead spending in APAC was 95% in-app and only 5% mobile web on the Smaatoplatform.

Smaato has asignificant presence across APAC, particularly China. The company, which wassold to Beijing-based Spearhead Marketing Communications Group in 2016, has adata center in China and a growing base of partners and clients in the country.The expansion of the Singapore office is part of a strategy to invest in countrieswhere the company is seeing further growth and more demand for its mobileadvertising technology, which delivers high-quality demand to a growing base of90,000+ apps and traditional mobile websites.

"We are honored thatwe were able to attract two digital marketing leaders to join and help usfurther expand into the APAC region," said Glenn Fishback, Chief RevenueOfficer at Smaato. "Over the last eight years, Smaato has created a greatfoundation in APAC. We are now uniquely positioned to build upon the successeswith these key hires."

About Smaato

Smaato is the leadingglobal real-time mobile advertising platform, connecting 10,000+ advertisers --including 91 of the Top 100 Ad Age brands -- with over 90,000 app developers andmobile web publishers. Smaato manages up to 19 billion mobile ad impressionsdaily and reaches over one billion unique mobile users monthly. Founded in 2005by mobile pioneers Ragnar Kruse and Petra Vorsteher, Smaato has globalheadquarters in San Francisco, California, with additional offices in Berlin,Hamburg, New York City, Shanghai, and Singapore. Learn more at www.smaato.com.