SINGAPORE - Media OutReach - 27 August 2018 - Joining Bata's family of technologiesis the latest B-Flex shoe line,an extraordinary combination of technology, design and comfort. A huge leap forwardfor the brown shoe industry, the B-Flex is the company'snew advanced technology developed in the innovative studio of AlbertoDel Biondi, combining thebenefits of all kinds of footwear in one. Elegance and durability, flexibilityand stability, beauty and resistance - now you can have it all in a pair ofshoes -- Bata B-Flex. All In Two.

The introduction ofB-Flex comes at a pivotal high in Bata's century long heritage, as the companygradually modernizes its range, joining the existing lines of Bata Comfit, BataFlexible, Bata Light and Bata Insolia. Forming the new generation of seamlessshoes based on high tech materials that can be implemented in any type ofshoes from sneakers to high heels, the B-Flex shoes are stable, yet flexible,comfortable and resistant with a clean and modern urban design.

B-Flex presents innovative features bothin terms of design and materials, as well as integrated technology that givesyou well-being without sacrificing style. Featuring flexible technology that are idealfor wearing all day long, each pair from the B-Flex line has a special insolethat absorbs shock, an anti-slip rubber sole at the base, and arescratch proof and waterresistant, while still being breathable.

Jana Barbati Chadová, Head of Global Marketing at Bataexplains, "The main benefit of B-Flex is how the shoes connecttwo apparent opposites. Apart from its modern design, the shoes offercontrolled flexibility, high performance and comfort. Our aim is to meet theneeds of the modern customer by offering him sexy and comfortable shoes thatcan be worn every day and for any occasion."

Thomas Archer Bata, Chief Marketing Officer said, "Ourmission is to make Bata a credible player when it comes to technology, greatdesign and exceptional product features. For us, it is essential tocontinuously search for innovations and new opportunities. Using high techmaterials and advanced technologies is definitely the way forwards. It allowsus to find new solutions when it comes not only to functionality, performanceand comfort, but also to sustainability."

B-Flex technologywas created in the innovative studio of renowned Alberto Del Biondi inPadova, Italy. Marcos Cánovas,Global Brand Manager Bata explains, "Alberto Del Biondi is the leadingDesign and Product Creation Company in the Shoe and Accessories Industry with along-time experience in tech development. In cooperation with this studio wecreated a revolutionary tech collection that will push Bata in a newdirection and reach new consumers."

B-Flex can beeasily recognized by a big, orange "X" in the logo as well as on the shoe'soutsole. This symbol will be also placed in stores, to navigate customers toshelves with B-flex shoes. The B-Flex line is now available in stores islandwide.

For more information, visit https://www.bata.com.sg/.

For high-res images, access https://www.dropbox.com/sh/65pc5idlnbrm2n2/AAC1Fg38IsBXlL4r8EBwBA0Ja?dl=0.

About Bata

Launchedin 1894, Bata provides versatile quality footwear and accessories which areaccessible for all. Having dressed your feet with elegance and class throughoutthe years, the family-owned business has been at the forefront of innovation inthe design and production of new styles. The Czech brand currently has morethan 5,200 stores globally in over 70 countries. In April 2017, Bata announceda modernized global brand direction with its new manifesto "Me &Comfortable With It", which focuses on empowering people to be beautiful andcomfortable, no matter who they are, and what their style is. With this newstrategy, the company now caters to the needs of today's consumers who aresophisticated and increasingly interested in the latest fashion trends. #batasg

https://www.bata.com.sg/