FWD Hong Kong launches 5^thanniversary promotional campaign to reinforcebrand promise

HONG KONG, CHINA - Media OutReach - 27 August2018 - FWD HongKong celebrates the brand's 5^th anniversary this month with aspecial promotional campaign to commemorate this milestone in its journey sofar.

Since its launch in August 2013in Hong Kong, Macau and Thailand, FWD has successfully expanded to Indonesia,the Philippines, Singapore, Vietnam and Japan, changing the way people feelabout insurance in eight key markets across Asia.

Reflecting on whathas been achieved in the past five years, Ken Lau, FWD Managing Directorof Greater China and Hong Kong Chief Executive Officer, said, "FWD has experiencedphenomenal growth since its launch and is now consistently recognised as one ofthe most innovative and unique brands in the industry¹. Thanks toour award-winning digital commerce platform iFWD, we have consistently beennumber one in Hong Kong's life insurance direct-sale market² whileour general insurance business has been steadily driving the growth of ourcustomer base and strong business performance. We're proud of what we'veachieved so far and we want to keep building on our success to continuously changethe way people feel about insurance."

Making use ofmulti-media channels from out-of-home, TV, print, to social, the 5^thanniversary promotional campaign celebrates FWD's achievements in expanding toeight markets in five years, and highlights the products and services that FWDhas innovated to help protect the unprotected.

Paul Tse, Chief Marketing Officer of FWD Hong Kong& Macau, said, "Through the 5^th anniversary promotional campaign,we aim to show how FWD has been realising its promise of creating refreshing insuranceexperience with a diversified portfolio of innovative, relevant andeasy-to-understand products and services. It also helps to set the scene formore surprising disruption that FWD is committed to bringing to the insurancemarket."

Notes:

1. Some of therelevant and recent recognitions FWD Hong Kong has earned include:

• Shenzhen-HongKong Fintech Award 2018: Fintech Initiative Award
• BloombergBusinessweek Chinese's Financial Institution Awards 2018 -- 5 ExcellencePerformance and 5 Outstanding Performance awards in marketing strategies,product innovations and customer services.
• MarketingExcellence Awards 2017: Gold for Excellence in Innovation 

More award informationcan be found at https://www.fwd.com.hk/en/about/awards/.

2. Source: Provisional Statisticson Hong Kong Long Term Insurance Business, January to March, 2018, InsuranceAuthority of Hong Kong.

About FWD Hong Kong & Macau

FWDGroup spans Hong Kong & Macau, Thailand, Indonesia, the Philippines,Singapore, Vietnam and Japan. In Hong Kong, FWD offers life and medicalinsurance, general insurance, employee benefits, and financial planning. Thelife insurance and general insurance operating entities have been assignedstrong financial strength ratings by international rating agencies -- FWD LifeInsurance Company (Bermuda) Limited is rated "A3" by Moody's and "A" by Fitch;and FWD General Insurance Company Limited is rated "A" by Fitch.

FWDis focused on creating fresh customer experiences, with easy-to-understandproducts, supported by digital technology. Through this customer-led approach,FWD aims to become a leading pan-Asian insurer that changes the way people feelabout insurance.

Establishedin Asia in 2013, FWD is the insurance business of investment group, PacificCentury Group.

For more information please visit WWW.FWD.COM.HKand WWW.FWD.COM.MO.